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Motive is a B2B SaaS platform that empowers operations teams at enterprises and small businesses to manage their fleets, drivers, vehicles, and equipment in a single system. The company serves nearly 100,000 customers across transportation, logistics, construction, energy, field service, manufacturing, and other industries.
The Brand Studio team shapes Motive's visual identity and brand expression across all touchpoints—campaigns, product storytelling, brand systems, and always-on creative work. As Brand Design Lead, you will lead design excellence across the organization while managing and mentoring a globally distributed team of designers across North America and Pakistan.
Your responsibilities span four key areas:
**Creative Leadership & Design Excellence**: Set the bar for craft and brand consistency. Lead visual creative direction for campaigns and brand initiatives. Provide hands-on design leadership for key moments, selling concepts to stakeholders and executives. Ensure the brand system is applied consistently across regions, channels, and formats.
**Team Leadership & Global Collaboration**: Manage, mentor, and develop a distributed design team. Establish design standards, feedback rituals, and career development paths. Foster collaboration across time zones. Act as a trusted creative partner to regional and global marketing teams.
**Process, Systems & Scale**: Evolve Brand Studio processes to support global scale and speed. Build scalable design systems, toolkits, and documentation. Evaluate and develop AI-assisted creative workflows thoughtfully. Partner with Product Design, Marketing Ops, Content, and other teams to integrate creative workflows with broader systems.
**Stakeholder Partnership & Influence**: Translate marketing and business objectives into compelling visual concepts. Present design rationale and recommendations confidently to senior stakeholders. Balance creative ambition with practical execution and resource constraints.
You bring 7+ years of experience in graphic design, brand design, or creative roles, with 2+ years leading or managing designers. Your portfolio demonstrates world-class identity design, brand systems, campaign design, and integrated marketing work. You remain hands-on while providing creative direction and mentorship. You have proven experience leading designers across regions or time zones. You are Figma-first with deep expertise in collaborative design, system building, and team workflows.
