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0G Labs is seeking a Brand Design Lead to own and evolve the company's visual identity and brand expression across product, web, social, events, and marketing campaigns. This is a senior, hands-on role for someone who can set creative direction and execute it at scale.
You will work closely with marketing, communications, and leadership to translate brand strategy into consistent visual systems and compelling storytelling across every public-facing surface. Key responsibilities include owning and evolving 0G's brand identity (typography, color, imagery, motion, illustration), building and maintaining a scalable brand system with guidelines and reusable components, ensuring consistency across web, social, events, and presentations, and translating brand strategy into clear visual systems.
You will lead creative development for product launches, campaigns, community activations, and ecosystem events. This includes designing or directing social graphics, video content, website updates, keynote decks, and event collateral. You'll partner with leadership on narrative and positioning, contributing strategically to how the story is shaped rather than only executing production. You'll also manage and direct external vendors, freelancers, and agencies as needed.
Required qualifications include senior-level experience in brand design, brand communications, or creative direction; experience at a leading brand agency or globally recognized company; a strong portfolio demonstrating identity systems, campaign creative, storytelling, and high-quality visual execution across digital and physical formats; proven ability to partner with senior stakeholders and contribute to brand narrative and strategy; comfort working at pace in a startup environment with shifting priorities; and fluency in industry-standard design tools (Figma, Adobe Creative Suite).
Preferred qualifications include experience in consumer-facing or growth-focused brand work, background in crypto, AI, or developer-focused products, motion design/3D/video direction capability, and experience supporting PR, event marketing, or integrated campaigns. 0G Labs offers market-competitive compensation including exposure to pre-launch tokens, a self-directed environment to shape your role and career, and a commitment to holistic team member well-being through reimbursements for meditation, education, communication training, speech coaching, and fitness.
