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FlixBus is building one of India's most interesting marketing teams in the mobility space and is seeking a Brand Category Manager to own a portfolio of channels with commercial instinct, cross-functional collaboration, and a genuine drive to growth.
This is not a coordination role. You will own brand partnerships, offline distribution, and OTA (online travel agency) strategy, run execution, and be accountable for outcomes. You'll work directly with India Leadership and operate as a key node between local teams and global stakeholders.
Key Responsibilities:
- Think about the Flix brand in India with both short and long-term lens, contributing to how the brand shows up across channels today while helping shape positioning and perception over the next 3-5 years
- Build and manage Flix's B2B and brand partnership pipeline in India, identifying prospects, closing deals, onboarding partners, and tracking commercial contribution to load
- Be the external face of Flix on OTA platforms, owning platform relationships, content quality, listing health, and commercial terms across all major OTA partners in India
- Manage the offline sales network including travel agencies, ticket shops, and kiosks—from acquisition through partner enablement, training, and performance management
- Collaborate across marketing, performance, CRM, and product to prevent channel strategies from running in silos and unlock shared growth levers
- Identify and pursue new distribution and partnership opportunities in the Indian market, bringing commercial rigor from first pitch to signed deal
- Liaise with HQ and global teams to keep local channel strategies aligned with Flix's broader commercial and brand direction
- Act as the primary external point of contact for partners across B2B, offline, and OTA, representing Flix with authority
The role offers a hybrid work model with flexibility, travel perks (12 free Flix vouchers plus 12 discount vouchers for friends and family), work-from-anywhere flexibility (up to 60 days per year), wellbeing support including confidential counseling, learning and development opportunities, and a mentoring program.
Requirements:
- 3 to 5 years in brand management, category management, or channel marketing, ideally in D2C or a high-growth startup
- Proven track record of owning marketing spends or a channel target, not just reporting into one
- Comfortable managing a wide portfolio without losing depth on what matters most
- Strong negotiator and relationship builder capable of holding a room with internal teams, external partners, and on-ground sales agents
- Sharp with numbers, fast with decisions, and honest about what's working
- Background in FMCG or fast-scaling startup preferred
