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Bastion is a regulated fintech infrastructure platform enabling institutions to hold, move, and issue stablecoins. The company operates through its own regulated trust charter and serves Fortune 500 companies, financial institutions, fintechs, and stablecoin-native payments companies.
You will own Bastion's brand positioning, market presence, and communications strategy. This is a high-impact individual contributor role reporting directly to the CEO, responsible for building market awareness from scratch and establishing Bastion as a recognized player in financial infrastructure.
Key responsibilities include:
- Developing and executing brand positioning, messaging, and visual identity
- Building and managing press relationships, securing media coverage, and creating speaking opportunities
- Developing scalable content production workflows leveraging AI tools and contractors
- Managing social media, website, and other communication channels
- Creating targeted campaigns to reach specific buyer segments (Fortune 500, financial institutions, fintechs, stablecoin companies)
- Coordinating with Product, Legal, and Compliance teams on external communications
- Establishing executive visibility and thought leadership for leadership
- Tracking performance through qualified inbound leads and pipeline influence
Success metrics in the first 60 days: ship impactful work immediately; define target audiences and messaging by day 30; establish steady cadence of press, content, and campaigns by day 60; demonstrate measurable influence on qualified pipeline.
Key challenges: building brand awareness with no existing playbook; creating breakthrough market presence; earning press in a competitive, noisy space; tailoring messaging to diverse buyer personas (Fortune 500, banks, fintechs, stablecoin companies); operating as a solo function with team-of-five impact using AI and contractors.
Fintech or financial services experience is strongly preferred. The role requires credibility, precision, understanding of institutional decision-making, and ability to move quickly with imperfect information. Ideally based in NYC with flexible hybrid arrangement.
