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Cambly, one of the world's largest online English language platforms backed by top-tier investors (Bessemer, Benchmark), is seeking a B2B Marketing Manager to drive lead generation and demand creation in the Turkish market. This is a hands-on strategic leadership role where you will own the full lifecycle of integrated B2B marketing campaigns, from strategy through execution and measurement.
You will be responsible for designing and executing integrated demand generation campaigns across multiple channels with focus on MQL creation and pipeline growth. Key responsibilities include: developing and managing the content funnel (blog posts, case studies, whitepapers), planning and executing both online (webinars, virtual summits) and offline (conferences, hosted events) B2B events, designing and implementing Account-Based Marketing (ABM) strategies in collaboration with the Enterprise Sales team, managing and growing the B2B LinkedIn presence with engaging content, continuously monitoring and reporting on marketing performance metrics (conversion rates, CPL, pipeline contribution), owning and managing the B2B marketing budget for ROI optimization, and maintaining close alignment with the Sales team (SDRs and AEs) on lead quality and messaging consistency.
This role offers significant career growth potential within a global team, the opportunity to build relationships with prestigious HR and procurement teams across Turkey, and a chance to make tangible impact on organizational success. Cambly emphasizes an employee-first culture focused on results in a fast-paced startup environment.
REQUIREMENTS:
Must-Haves:
- Native Turkish speaker with full English proficiency (C1/C2 level) for professional global communication
- 5+ years of B2B marketing experience with proven focus on lead/demand generation and pipeline growth
- Demonstrated experience developing yearly marketing plans and budget planning with successful execution track record
- Deep understanding of the Turkish B2B landscape, audience, and key industry verticals
- Proven ability to create compelling B2B content including original blog posts and persuasive case studies
- Experience planning and executing successful online and offline B2B events
- Prior experience building or executing formal Account-Based Marketing programs
- Proactive entrepreneurial spirit with appetite for continual learning in fast-paced startup environment
Preferred Experience:
- Hands-on experience running and optimizing LinkedIn Ads campaigns and managing B2B social media
- Experience in EdTech, E-Learning, HR Software, or Well-being sector
- Prior experience at a fast-growing startup
- Experience working in remote and distributed teams
Key Skills & Mindset:
- Self-motivated, results-driven, entrepreneurial spirit with strong growth mindset
- Excellent organizational and project management skills with ability to manage multiple campaigns and stakeholders simultaneously
- Highly analytical, data-driven, and systematic approach
