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Cambly, one of the world's largest online English language platforms backed by top-tier investors (Bessemer, Benchmark), is seeking a B2B Marketing Manager to drive lead and demand generation across the Latin America market. This is a hands-on, strategic leadership role reporting into the global marketing organization.
You will own the full lifecycle of integrated B2B demand generation campaigns, from strategy through execution and measurement. Key responsibilities include:
- Designing and executing integrated marketing campaigns across multiple channels (content, social, events, ABM) with focus on MQL generation and pipeline creation
- Developing and managing the B2B content funnel: writing blog posts, case studies, whitepapers, and other collateral that supports the sales cycle
- Planning and executing both online (webinars, virtual summits) and offline (conferences, hosted events) events to generate qualified leads
- Building and implementing Account-Based Marketing (ABM) strategies in collaboration with the Enterprise Sales team to penetrate key accounts
- Growing and managing the B2B LinkedIn presence with engaging content and lead-capture initiatives
- Monitoring and reporting on campaign performance against key metrics (conversion rates, CPL, pipeline contribution)
- Owning the B2B marketing budget and allocating resources to maximize ROI
- Working closely with Sales (SDRs and AEs) to ensure lead quality, smooth handoffs, and aligned messaging
Cambly emphasizes a results-driven, employee-first culture with genuine career acceleration opportunities. You'll build relationships with prestigious HR and procurement teams across the region and have a clear path to leadership within the global team based on performance.
REQUIREMENTS:
Must-Haves:
- Native Portuguese speaker with C1/C2 English proficiency for global professional communication
- 5+ years of B2B marketing experience with proven focus on lead/demand generation and pipeline growth
- Demonstrated ability to develop yearly marketing plans and budgets, with track record of timely, effective execution
- Deep understanding of the Brazilian B2B landscape, audience, and key industry verticals
- Proven ability to create compelling B2B content (original blog posts, persuasive case studies)
- Experience planning and executing successful online and offline B2B events
- Prior experience building or executing formal Account-Based Marketing programs
- Proactive, entrepreneurial spirit with appetite for continuous learning in fast-paced startup environment
Preferred Experience:
- Hands-on experience running and optimizing LinkedIn Ads campaigns and managing B2B social media
- Background in EdTech, E-Learning, HR Software, or Well-being sectors
- Prior experience at a fast-growing startup
- Experience working in remote and distributed teams
Key Skills & Mindset:
- Self-motivated, results-driven, entrepreneurial with strong growth mindset
- Excellent organizational and project management skills; ability to manage multiple campaigns and stakeholders simultaneously
- Highly analytical, data-driven, systematic approach
