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Reporting to the Head of Marketing, this B2B Marketing Manager owns and executes lead generation across Incredible Health's employer business, driving awareness, engagement, and qualified pipeline for three products: Marketplace, Lyn, and Gale.
Key responsibilities include:
• Own and execute a multi-channel lead generation strategy driving consistent, qualified pipeline across the product suite.
• Plan, build, and run demand generation campaigns across paid search and social, content, email, and account-based marketing (ABM).
• Own in-person and digital event and tradeshow strategy end-to-end: event selection, budgeting, pre/post-event campaigns, speaker preparation, and pipeline measurement.
• Develop and own employer-side keyword strategy, brief content against it, and track organic performance. Strong SEO and GEO fundamentals required; deep technical SEO not required.
• Own market positioning and messaging that differentiates products against competitors and resonates with buyers.
• Manage funnel operations across HubSpot and Salesforce: lead scoring, routing, nurture automation, and clean handoffs to Sales.
• Partner with Sales, Client Success, and Design on messaging and content for demand generation, nurture, and product marketing.
• Own reporting on marketing-sourced and influenced pipeline, optimizing channels against ROI.
Success in the first six months means building a repeatable lead generation engine across digital, events, and search delivering qualified pipeline, establishing clear funnel metrics and reporting, and developing a differentiated positioning and messaging framework.
This is a hands-on role for someone who thrives on building and running campaigns and is accountable for growing pipeline. The ideal candidate pairs sharp channel execution with an analytical, test-and-learn mindset. Role is 100% remote, available to candidates in 33 US states.
