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Associate Director of Social Commerce

Pattern Group - London, United Kingdom - Hybrid - posted 2026-09-21

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Pattern is a fast-growing ecommerce acceleration platform that uses proprietary technology, AI, and machine learning to optimize and automate growth for global brands across 60+ marketplaces including Amazon, Walmart, TikTok Shop, and others. The company processes over 46 trillion data points to drive profitable revenue growth through advertising, content management, logistics, pricing, forecasting, and customer service automation. You will lead a high-performing team of TikTok Shop Account Managers while maintaining direct strategic ownership of a curated portfolio of flagship brand partners. This is a dual-impact leadership role combining team management with hands-on account strategy. Key Responsibilities: - Directly manage, mentor, and scale a team of TikTok Shop Account Managers, overseeing portfolio bandwidth and fostering professional growth - Maintain high-level strategic oversight and relationship ownership for key brand partners, aligning their business goals with scalable social commerce strategies - Drive GMV growth and revenue across your team's book of business, establishing scalable frameworks for live shopping, affiliate outreach, content optimization, and ad spend - Serve as senior escalation point for client partners and present high-level business reviews and growth opportunities to client executives and internal leadership - Partner with Product, Engineering, Creator Operations, and Marketplace teams to refine Pattern Creators' software capabilities based on market demands - Serve as internal subject matter expert on TikTok Shop features, algorithm shifts, and emerging social commerce trends You will report to the Director of Marketplaces and work alongside Marketplace Operations Specialists, Content Creators, and Creator Success Managers in a fast-paced, data-driven environment. First 30 days: Conduct 1:1s with direct reports to assess capacity and needs; deep-dive into Pattern's SaaS architecture and TikTok Shop processes; assume primary management of assigned brand portfolio. First 60 days: Implement operational optimizations across account management workflows; actively coach Account Managers on strategy and revenue growth; deliver refined strategic recommendations for your personal book of business. First 90 days: Own end-to-end performance metrics for your pod; demonstrate clear portfolio growth; establish scalable account management standards; present quarterly growth strategies to executives. Requirements: - 6+ years of total experience in e-commerce, marketplace management, or digital agency environments - At least 1-2+ years in a direct team management or supervisory role - Proven track record of managing and scaling brand growth on TikTok Shop - Deep knowledge of TikTok affiliate ecosystems, creator alignment, and shop operations - Strong leadership capability with passion for coaching and building scalable processes - Advanced analytical mindset with ability to turn complex marketplace metrics into actionable business strategies - Executive-level written and verbal communication skills for high-stakes client negotiations and team alignment

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