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Salary: USD 130,000 - 170,000 / annual
Jellyfish is a global digital marketing agency combining tech, creative talent, and media/data expertise. The Creative team embeds generative AI at its core to produce award-winning content at scale across 150+ markets for world-leading brands.
You will report to the VP Creative and lead AI-forward creative projects for major global brands. This is a hands-on role where you own the creative vision across a portfolio of projects, driving art direction excellence and consistency across all platforms and deliverables. You'll generate creative concepts, create mock-ups and storyboards using GenAI and design tools (Figma, Adobe Creative Suite), and present work confidently to clients. You'll also guide a team of designers and editors from concept through final execution, mixing the latest AI tools with traditional art direction and production techniques.
Key responsibilities include: owning creative vision and driving art direction craft across all projects; creating award-winning ideas and campaign executions that meet brief and business objectives; working hands-on with GenAI and design tools; generating concepts for multiple brands and collaborating with design teams; guiding AI film directors and motion designers through the filmmaking process; creating film treatments, storyboards, and mood boards; reviewing work with senior creatives and actioning feedback across the team; and championing generative innovation to enable faster iteration and big-idea focus.
You'll work in a dynamic, international environment collaborating across teams in the US, UK, and Mexico. This is a hybrid position based in the New York office with flexibility to work remotely up to 60% of the time.
Requirements:
- 8+ years experience as an Associate Creative Director or Art Director at top advertising agencies
- Proven track record leading successful, award-winning advertising campaigns and teams
- Enthusiasm for AI in art direction supported by strong creative craft background
- Strong integrated portfolio demonstrating expertise in concept development, executional craft, and multi-platform storytelling for leading brands
- Deep experience across the entire film production process (pre-production through post-production and delivery)
- Expertise in digital, social, AI tools, and emerging advertising trends
- Excellent team and client communication and presentation skills
- Experience with global brands on high-profile, culturally relevant campaigns
- Hands-on experience with Adobe Creative Suite, Figma, Google Suite, ChatGPT, Midjourney, Nano Banana, and other AI-driven creative solutions
- Note: Company emphasizes skills, expertise, and behavioral attributes over years of experience and traditional degrees
