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Zynga, a global leader in interactive entertainment and label of Take-Two Interactive, is seeking an ASO Specialist to drive organic growth of mobile games on the App Store and Google Play. With over 6 billion downloads across 175+ countries, Zynga's portfolio includes FarmVille, Words With Friends, Zynga Poker, and many other hit titles.
In this role, you will own the App Store Optimization strategy for our games, working to maximize visibility and conversion rates through data-driven testing and optimization. You'll research and implement ASO techniques to boost organic downloads, test and optimize visual assets (icons, screenshots, previews), and develop creative briefs for content and art teams. You'll schedule and run A/B tests across iOS and Android, manage Custom Product Pages, and coordinate promotion of in-game events within app store environments.
You'll collaborate closely with marketing, product, and creative teams to align on strategy and translate complex performance data into actionable insights for stakeholders. Your analytical work will include tracking key performance metrics, identifying trends, and conducting competitive research to stay ahead of industry best practices.
The role is hybrid, requiring at least 2 days per week in the Barcelona office. Zynga offers 25 days annual leave, private medical insurance, professional development budget, free language lessons, device allowance, and onsite perks including gym, free meals, and wellness services.
REQUIREMENTS:
- Proven ASO experience and knowledge
- Knowledge of mobile gaming marketing landscape
- Analytical mindset with ability to spot patterns and trends
- Advanced proficiency in Microsoft Excel; knowledge of BI tools (Looker, Tableau) beneficial
- Creative thinking with ability to guide designers and copywriters
- Ability to work independently with precision
- Excellent understanding of ASO best practices from pre-release through live-ops
- Outstanding communication skills; ability to translate complex analysis for C-level stakeholders
BONUS:
- ASO experience specifically for mobile games
- Experience with Apple Search Ads or other UA networks
- Background in data analysis or statistical knowledge
