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Paytm, India's leading mobile payments and financial services distribution company, is seeking an experienced Area Sales Manager to lead the Merchant Lending business in the Coimbatore region. This is a people-management role responsible for scaling merchant loan penetration, strengthening the underwriting funnel, and driving incremental revenue through strategic cross-sell initiatives.
Key Responsibilities:
- Drive merchant lending penetration and credit distribution across the assigned geography
- Lead visibility and deployment of lending products including Merchant Loans, BNPL, QR-linked credit, and overdraft lines
- Lead cross-sell of financial products such as Gold SIP, Insurance, and merchant-centric financial tools to enhance merchant stickiness and revenue-per-merchant
- Identify, recruit, and manage a strong field sales team to accelerate lending acquisition and cross-sell outputs
- Define market size, span, funnel metrics, and territories for Team Leads to maximize efficiency
- Ensure seamless communication of plans and targets, minimizing expectation vs. delivery gaps
- Monitor and improve portfolio quality metrics including repayment behavior, fraud checks, documentation hygiene, and onboarding quality
- Conduct audits and validations on loan files, sales processes, and cross-sell adherence
- Lead and mentor a large on-ground structure of 5–10 Team Leads and 100+ indirect employees, ensuring high productivity and compliance
About the Team:
The Merchant Lending team is one of Paytm's fastest-growing business verticals, focused on enabling credit access to millions of merchants across India. The team drives credit penetration, loan lifecycle management, and cross-sell of high-value financial products.
About the Company:
Paytm is a pioneer of the mobile QR payments revolution in India with 500+ million registered users and 21+ million merchants. The company builds technologies that help small businesses with payments and commerce, with a mission to serve half a billion Indians and bring them to the mainstream economy.
Requirements:
The posting does not explicitly state years of experience, educational qualifications, or specific certifications required for this role. However, the role expects an experienced Sales Leader with demonstrated capability in people management, sales team building, credit/lending domain familiarity, and ability to manage large on-ground structures.
