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Mendel is seeking an Events & Communications Analyst to lead end-to-end event execution in Mexico, the company's largest market. This is a field-based role reporting to the Head of Brand and Communications, responsible for driving business outcomes through high-impact corporate events.
Core Responsibilities:
Event Planning & Execution: Plan, coordinate, and execute proprietary events including executive breakfasts and dinners with CFOs, customer meetings, and networking events. Coordinate company participation in industry congresses, trade shows, and sponsorships, managing stands, materials, logistics, and team presence.
Vendor & Budget Management: Source, quote, and manage event vendors (venues, catering, production, printing, audiovisual). Build and control budgets for each event. Negotiate with suppliers and maintain vendor relationships.
Guest Coordination: Work with the sales team to manage guest lists, send invitations, track confirmations, and send reminders. Attend events on-site to troubleshoot and ensure smooth execution.
Results Measurement: Track attendance, leads generated, and opportunities created. Log data in HubSpot and hand off qualified leads to sales. Propose new event formats and ideas with local market insight.
Content & Brand Management: Generate event content for social media (photos, videos, posts) in collaboration with the team. Manage country-specific merchandising and materials production. Coordinate with Mexico's PR agency on media outreach, press coverage, and interviews. Develop customer success case studies through interviews and production coordination. Ensure brand consistency across all touchpoints (stands, events, materials).
Success is measured by events executed, attendance quality, and leads/opportunities generated per event.
Requirements:
Minimum 2 years of corporate event experience, ideally in B2B, fintech, SaaS, or agency settings, with proven ability to manage events from conception to completion. Bachelor's degree in Marketing, Communications, Public Relations, or related field. Strong organizational skills and ability to manage multiple concurrent events while meeting deadlines. Excellent verbal and written communication with clients, agencies, and executives. General marketing knowledge (social media, branding, metrics). Intermediate English proficiency. Established vendor network in Mexico City. Budget management and vendor negotiation experience.
Desirable: B2B or financial services sector background. PR agency collaboration experience. Contacts in Mexican business and finance media. Proficiency with HubSpot, Canva, or Notion. Autonomous, proactive approach to problem-solving and accountability.