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Eucalyptus (now part of Hims & Hers) is building Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalized nutrition, movement support, and clinician-led care. The company operates across five markets (Australia, UK, Germany, Japan, Canada) and has received selective NICE endorsement for NHS services.
You will build and scale Juniper's ambassador program, transforming successful partnerships (like Liesel Jones) into a repeatable, scalable engine. Reporting to the Head of Editorial, you'll identify, recruit, and nurture authentic partnerships with ambassadors who deliver reach, credibility, trust, and relatability—building an aspirational brand that women genuinely want to engage with.
Key responsibilities include:
- Scaling successful partnership learnings into a repeatable playbook, codifying what made partnerships work (authenticity, content quality, audience fit)
- Developing frameworks for identifying, vetting, onboarding, and activating partners aligned with Juniper's mission in women's health
- Sourcing and managing a diverse ambassador roster across different platforms, audience sizes, and demographics—balancing macro reach with micro relatability
- Briefing ambassadors to create content that performs organically on their channels (Instagram, TikTok, YouTube, podcasts) while being optimized for paid media use
- Working with Performance and Creative teams to ensure ambassador content transitions seamlessly from organic posts to high-performing ads
- Tracking performance across reach, engagement, credibility metrics, and paid media ROI; using data to refine the ambassador mix
- Structuring partnership agreements that are clear on deliverables, usage, and expectations while building fair, long-term relationships
- Ensuring every partnership feels genuine, recognizing that trust is critical in women's health
- Collaborating cross-functionally with Creative, Performance, Social, and PR teams to integrate ambassador content into broader campaigns
You'll thrive in a fast-paced, mission-driven environment where you have high ownership and continuous feedback. The role offers mentorship from leaders across multiple countries, access to learning budgets and conferences, and the opportunity to shape a growing global healthcare company.
REQUIREMENTS:
- Strong experience in influencer marketing, ambassador programs, talent management, or creator partnerships; demonstrated ability to build programs from scratch or scale them significantly
- Deep understanding of Instagram, TikTok, YouTube, and emerging platforms; knowledge of what content works organically versus in paid contexts
- Proven ability to identify authentic voices and build genuine, long-term partnerships that deliver mutual value
- Experience managing partnership agreements and budgets while maintaining positive, collaborative relationships
- Demonstrated systems thinking: ability to take what works in one partnership and turn it into a scalable process; experience building playbooks, onboarding workflows, and measurement frameworks
- Comfort with performance metrics (CPM, engagement rate, conversion attribution) and using data to optimize programs
- Entrepreneurial mindset: comfortable with ambiguity, able to move fast, and capable of building something new without a pre-existing playbook
- Strong cross-functional collaboration skills and ability to translate ambassador opportunities into actionable briefs
- Genuine passion for women's health and ability to identify ambassadors who share that passion and communicate it authentically
- Empathetic and culturally aware approach to identifying ambassadors who handle sensitive health topics with care and relatability
