SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Eucalyptus (part of Hims & Hers) is building the world's largest digital healthcare company, starting with Juniper—one of the world's largest weight-management programs combining GLP-1 medication with personalized nutrition, movement support, and clinician-led care. The company operates across 5 markets (Australia, UK, Germany, Japan, Canada) and has received selective NICE endorsement for NHS services.
You will build and scale Juniper's ambassador program from the ground up, transforming successful partnerships (like Liesel Jones) into a repeatable, scalable engine. Reporting to the Head of Editorial, your mission is to identify, recruit, and nurture authentic partnerships with ambassadors who deliver reach, credibility, trust, and relatability—while building an aspirational brand that women genuinely want to engage with.
Key responsibilities include:
- Scale What's Working: Codify learnings from successful partnerships into a repeatable playbook; identify what made them work (authenticity, content quality, audience fit) and replicate across a broader roster.
- Build Ambassador Strategy & Infrastructure: Develop frameworks for identifying, vetting, onboarding, and activating partners who authentically align with the mission. Create processes to manage multiple ambassadors simultaneously without losing quality.
- Recruit & Manage a Diverse Ambassador Roster: Source ambassadors across platforms, audience sizes, and demographics. Balance macro reach with micro relatability. Build ongoing, authentic partnerships beyond one-off posts.
- Drive Multi-Platform Content Creation: Brief ambassadors to create content that performs organically on their channels (Instagram, TikTok, YouTube, podcasts) while being optimized for paid media. Ensure content feels native to each platform while maintaining brand integrity.
- Optimize for Dual Use: Work with Performance and Creative teams to ensure ambassador content transitions seamlessly from organic posts to high-performing ads. Understand what makes content work in both contexts.
- Measure Impact & Scale: Track performance across reach, engagement, credibility metrics, and paid media ROI. Use data to refine the ambassador mix and double down on what drives business outcomes.
- Manage Partnerships & Agreements: Structure partnerships that work for everyone—clear on deliverables, usage, and expectations. Build fair, long-term relationships that feel collaborative rather than purely commercial.
- Champion Authenticity & Trust: Ensure every partnership feels genuine. In women's health, trust is everything—ambassadors must believe in what they're promoting, and audiences must believe them.
- Collaborate Cross-Functionally: Work with Creative, Performance, Social, and PR teams to integrate ambassador content into broader campaigns and ensure alignment with brand strategy.
Requirements:
- Strong experience in influencer marketing, ambassador programs, talent management, or creator partnerships. You've built programs from scratch or scaled them significantly.
- Deep understanding of Instagram, TikTok, YouTube, and emerging platforms. Know what content works organically versus in ads, and how to brief for both.
- Proven ability to identify authentic voices and build genuine, long-term partnerships. Not transactional—you invest in relationships that deliver mutual value.
- Performance-minded: understand metrics like CPM, engagement rate, conversion attribution, and use data to optimize programs.
- Comfortable managing partnership agreements and budgets, ensuring mutual value while maintaining positive, collaborative relationships.
- Systems thinker: can take what works in one partnership and turn it into a scalable process. Experience building playbooks, onboarding workflows, and measurement frameworks.
- Empathetic and culturally aware: understand that Juniper operates in a sensitive category. Can identify ambassadors who handle women's health topics with care, authenticity, and relatability.
- Scrappy and entrepreneurial: thrive in building something new. Comfortable with ambiguity, can move fast, and don't need a playbook handed to you—though you're great at creating them for others.
- Collaborative: work well cross-functionally and can translate ambassador opportunities into actionable briefs for Creative, Performance, Social, and PR teams.
- Passionate about women's health and can identify ambassadors who share that passion and communicate it authentically.
