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Swimm is transitioning to an agentic modernization services company focused on solving enterprise engineering's hardest problem: understanding and modernizing millions of lines of legacy code. The company combines static analysis, GenAI, and senior engineering expertise to deliver modernization services to mid-market enterprises.
As Head of Marketing, you will build the marketing function from the ground up with full leadership support and no legacy constraints. This is a strategic and hands-on role reporting directly to leadership.
Key responsibilities include:
**Demand & Lead Generation**: Own the full funnel from content strategy through pipeline metrics and conversion optimization. Develop campaigns, manage content calendars, and track pipeline impact.
**Content & Brand**: Build and scale the content engine including thought leadership, podcast, case studies, LinkedIn presence, SEO, and experimental formats. Shape the company's positioning and messaging.
**Marketing Automation & Nurturing**: Design and implement email sequences, workflows, and systems that convert interest into qualified pipeline for the sales team.
**Sales Enablement**: Create messaging frameworks, pitch decks, one-pagers, and establish feedback loops that help sales close deals with engineering leaders.
**GTM Strategy**: Lead go-to-market planning for new service launches, translating technical capabilities into messaging that resonates with CTOs, VPs of Engineering, and Heads of Platform.
**Marketing Technology**: Evaluate, adopt, and optimize AI tools across the marketing stack—from copywriting and research to personalization, analytics, and outreach.
You'll work in a small, pivotal team where the marketing playbook is being written now. Your buyers are technical leaders at mid-market enterprises. Direct access to the CEO and leadership means ideas move quickly from conception to execution.
