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Salary: USD 203,000 - 231,000 / annual
Asana is seeking a commercially driven, AI-fluent sales professional to join its AI GTM Specialist Team. This role serves as an overlay commercial subject matter expert for Agentic Work Management, partnering with Account Executives on critical AI deals, scaling expertise across regions through enablement and playbooks, and driving AI product revenue.
Key Responsibilities:
- Drive AI product revenue across your region by partnering with Account Executives as a co-prime on AI opportunities, owning commercial strategy, pitch co-development, business case construction, and direct customer engagement from discovery through close.
- Serve as commercial subject matter expert advising account teams and customers on positioning, packaging, pricing strategy, and ROI across AI Studio, AI Teammates, Dash, and Stack AI.
- Lead commercial new product introduction by building initial talk tracks, qualification guidance, and pitch materials for new AI products moving from launch to scale.
- Align with frontline sales managers by partnering closely with sales leadership and Account Executives in forecast calls, pipeline reviews, and team meetings to elevate regional AI fluency.
- Build deals for speed to value by helping customers identify high-impact AI use cases, run structured proof-of-value pilots, and establish ROI metrics prior to deal close.
- Represent Asana's AI vision by presenting AI strategy to senior and C-level executives, connecting Asana's roadmap to customer digital transformation goals.
- Provide field feedback to Product, Product Marketing, and R&D teams by translating customer insights and objections into actionable product input.
- Serve as the regional commercial voice by providing leadership with visibility into regional AI trends, opportunities, and risks.
The role is based in the San Francisco office with an office-centric hybrid schedule. Standard in-office days are Monday, Tuesday, and Thursday, with flexibility on Wednesdays and Fridays depending on work type and team partnerships.
Requirements:
- 8+ years of experience in a commercial, customer-facing sales or overlay role (e.g., Account Executive, Sales Specialist) with a track record of driving revenue.
- Strong fluency in AI concepts (LLMs, agents, context management, MCPs, generative AI) and the ability to translate technical value into business ROI.
- Proven track record of developing compelling commercial narratives and pitch materials aligned to customer pain points.
- Executive presence with confidence leading strategic workshops and presenting AI strategy to C-suite stakeholders.
- Analytical approach to commercial deal structures, ROI modeling, pricing, and packaging.
- Experience building scalable enablement assets and delivering training to sales teams.
- Adaptability in fast-paced environments with evolving priorities and new product introductions.
- Collaborative mindset with strong cross-functional partnership skills across sales and technical teams.
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
