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Fudo is a SaaS restaurant management platform operating across Argentina, Mexico, Chile, Colombia, and Brazil (as Deli). We're launching a new AI-Driven Organic Growth function reporting to the Chief Growth Officer, and you'll be the first person in this area. If results materialize, the team grows.
You will own the end-to-end strategy and execution of organic growth channels outside the logged-in product: web, landing pages, SEO/AEO (search engine optimization and AI-generated answer optimization), and AI-powered lead generation tools. Your mission is to build and launch tools, calculators, and landing pages using AI and "vibecoding" (rapid, AI-assisted development with tools like Lovable, Claude, Vercel, Netlify) that attract restaurant owners and convert them into created accounts.
Key Responsibilities:
- Build and launch AI-powered tools, calculators, and landing pages that drive restaurant owner acquisition and conversion.
- Own the web and landing page strategy end-to-end: decide what gets built, what gets tested, and what ships to production.
- Design and execute SEO and AEO strategy for Fudo and Deli in Spanish and Portuguese, optimizing for both search engines and AI-generated responses.
- Manage existing AI-powered lead generation tools: maintain them, measure their performance, and decide which to scale or shut down.
- Improve efficiency of current acquisition channels by resolving form, routing, and lead follow-up issues in collaboration with Rev Ops, and automate manual processes.
- Run experiments with written hypotheses, baselines, and expected outcomes defined before launch; report impact of each.
- Collaborate with the Communications team to request brand assets and content while respecting brand standards.
You will work in a fast-paced, data-driven environment where autonomy, experimentation, and measurable results are core. The role requires hands-on execution across product development, growth strategy, and analytics.
Requirements:
- Proven experience building and launching digital products, tools, or landing pages using AI and rapid development methods. Portfolio or case studies required (links, repos, or examples).
- Growth or organic acquisition experience in B2B or SaaS, with measured results in conversion, CPL (cost per lead), or CAC (customer acquisition cost).
- Practical knowledge of SEO and how search engines and AI systems rank and surface content.
- Autonomy to drive projects from idea to production without a dedicated team.
- Data literacy to measure your own work: basic SQL, web analytics, and A/B testing.
- Native Spanish and fluent Portuguese (reading and writing).
Desirable:
- Experience with HubSpot, Metabase, ClickHouse, VWO, Lovable, Vercel, or Netlify.
- Knowledge of the restaurant/food service market or SMB products in Latin America.
- AEO experience (optimizing for ChatGPT, Gemini, Claude, and similar AI platforms).
