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AEO Search Lead

Searchable - London, United Kingdom - In-office - posted 2026-10-13

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Salary: GBP 100,000 - 100,000 / annual

Searchable is an agentic marketing platform helping companies measure and optimize their visibility across AI search engines (ChatGPT, Claude, Perplexity, Google AI Overviews) alongside traditional SEO and GEO. The company is at $5M ARR in 10 months, backed by top angels and VCs, and operates office-based five days a week near London Bridge and in Salt Lake City. You will own Searchable's SEO and AEO strategy hands-on, reporting to the Head of Marketing/CEO as the most senior search person working on the company's own site. This is distinct from the customer-facing AEO team; you focus exclusively on Searchable's own visibility and share learnings with the customer team. Key responsibilities include: **SEO & AEO Strategy**: Use the Searchable platform to understand visibility gaps, analyze competitor performance, and identify high-potential opportunities. Own technical SEO (site structure, crawlability, indexing, schema, page performance) and work closely with engineering and product. Conduct regular competitor analysis and provide evidence-backed prioritization of opportunities. **Cross-Channel Coordination**: Work with Heads of Content, Digital PR, and Growth, plus the YouTube Lead to turn search insights into practical strategies. Identify validated content ideas informed by search demand, AI visibility, and competitor performance. Help determine what the company should talk about and which channels matter most. **Training & Knowledge Transfer**: Build internal search culture by sharing regular updates on AI and search changes, training teams on SEO/AEO, creating guides and frameworks, and helping colleagues interpret Searchable data. The goal is to distribute search knowledge across the business, not concentrate it. **Platform Expertise & Product Feedback**: Become an expert user of Searchable, identifying missing workflows or functionality and regularly feeding product improvement suggestions to the Head of Search and Product team. Use your own work as a feedback loop between Search, Marketing, and Product. **Research & Continuous Learning**: Stay informed on AI search trends, test hypotheses, analyze datasets, and research competitors—but always translate findings into actionable recommendations rather than pure analysis. You will report directly to the Head of Marketing and guide the work of multiple marketing functions. Success means improving Searchable's visibility across traditional and AI search, consistently identifying pre-validated opportunities, helping teams make better decisions, and becoming one of the most knowledgeable users of the Searchable platform. **Requirements**: - Strong SEO knowledge and hands-on experience - High interest in AEO, LLMs, and the future of search - Ability to turn data and findings into clear strategies and actions - Understanding of content, links, technical SEO, and authority building - Strong competitor analysis and pattern-spotting skills - Ability to identify evidence-backed opportunities rather than relying on intuition - Proactive, comfortable testing new ideas - Clear communication across different teams - Comfortable training others and sharing knowledge - Collaborative approach to cross-functional marketing - Commitment to becoming highly knowledgeable about AEO and the Searchable platform - Proficiency using AI tools to improve work speed and quality - Nice to have: B2B experience, particularly in environments where search supports longer sales cycles or category education - Note: You do not need to arrive as an AEO expert, but must be curious, analytical, and serious about becoming one.

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