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ClassPass, part of the Playlist ecosystem (which includes Mindbody), is seeking an AEO / GEO Marketing Manager to lead a new, strategic initiative focused on how large language models and search engines describe ClassPass to users. This is a cutting-edge role that will shape ClassPass's AI search playbook.
In this position, you will own the complete AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategy, ensuring that when users ask Claude, ChatGPT, Gemini, Perplexity, or Google about ClassPass, the answers are accurate and on-brand. You will define strategy, build systems to execute it, and drive cross-functional work across the organization.
Key responsibilities include:
- Define and execute the AEO strategy with reporting and execution frameworks to ensure LLMs and search engines describe ClassPass accurately using approved positioning
- Monitor how AI platforms and search engines reference ClassPass, flag inaccuracies, and drive corrections
- Build reporting that connects AEO work to business outcomes, even where attribution is ambiguous
- Own content strategy, calendar, and execution for consumer and partner audiences, building scalable systems for content production and continuous improvement
- Own app store optimization strategy, reporting, and execution
- Drive off-site and organic social AI strategy in partnership with internal teams
- Lead go-to-market strategy and execution for business initiatives
- Build new internal processes for emerging workstreams and coordinate across all internal teams
You will use AI to improve content creation processes and bring a testing mindset to a channel where traditional attribution is unclear. This role requires strong program and project management skills, the ability to develop strategy and secure stakeholder buy-in, and systems thinking to connect work across teams.
ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles through a platform that makes discovering and enjoying activities simple, personalized, and joyful.
REQUIREMENTS:
- 2+ years of experience in content strategy, SEO, AEO, or a related search and content discipline
- Hands-on AEO/GEO experience, or deep familiarity with how large language models are trained, how they work, and how the industry operates
- Experience with enterprise-sized sites with millions of pages
- Strong data fluency and a testing mindset, with experience measuring performance and attribution in AEO or similarly ambiguous channels
- Excellent program and project management skills, including defining scope, managing timelines, and keeping cross-functional work moving
- Proven experience developing strategy and securing stakeholder buy-in on resourcing initiatives
- Strong systems thinking with the ability to connect dots across teams and establish new internal processes for new workstreams
- Nice to have: technical SEO experience and programmatic SEO experience
