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Salary: USD 92,800 - 116,000 / annual
onX is a high-growth tech company building products that help people confidently explore the outdoors. The company operates across four verticals—Hunt, Offroad, Backcountry, and Fish—and is committed to land stewardship and recreational access.
You will serve as Advocacy Marketing Manager, translating onX's Access & Stewardship priorities into integrated marketing campaigns that build brand awareness, strengthen trust, and inspire customer engagement with outdoor access and conservation work. Reporting to the Integrated Brand Campaign Director, you'll own complex advocacy marketing initiatives from concept through launch, optimization, and measurement.
Key responsibilities include:
**Advocacy Marketing & Campaigns:** Partner with Brand and Access & Stewardship leadership to shape marketing approaches for priority initiatives. Develop and lead integrated marketing plans across relevant channels, owning execution end-to-end. Translate complex program priorities into clear, compelling customer-facing campaigns, messaging, and experiences. Test new approaches to advocacy storytelling and channel activation, using insights to strengthen future work. Extend and adapt Access & Stewardship stories across onX brand and vertical marketing efforts.
**Storytelling & Brand Stewardship:** Develop credible, engaging storytelling that helps customers understand and act on public land access and responsible recreation issues. Steward the Access & Stewardship brand identity, messaging, and design guidelines within the broader onX brand. Write, edit, and guide content across web, in-app, campaign, editorial, partner, and customer-facing channels. Partner with Brand Creative to develop high-quality, accurate, distinctive, on-brand assets.
**Cross-Functional Leadership:** Build strong partnerships across Access & Stewardship, Brand, PR, Vertical Marketing, Product, Geospatial, and external partners. Drive cross-functional coordination, navigate dependencies and risks, and keep work moving. Bring clarity and recommendations to partners, resolving routine alignment issues while escalating strategic decisions appropriately.
**Measurement & Reporting:** Recommend and track success measures for advocacy marketing initiatives aligned with Brand measurement priorities. Monitor campaign performance and use insights to improve future work. Communicate performance, insights, and recommendations to partners and leadership, connecting marketing outcomes to program and business goals. Surface emerging risks, opportunities, and trade-offs early.
onX is a distributed company with 400+ employees across the U.S., with physical offices in Bozeman and Missoula, MT, and virtual Basecamps in Austin, Denver, Kalispell, Minneapolis, Portland, Salt Lake City, and Seattle. The company values clear priorities, structure, and autonomy within strategic boundaries. You'll have ownership to define your work and make meaningful decisions while partnering closely with others to solve complex problems.
**Requirements:**
- Five (5) or more years of marketing experience, including developing and executing integrated marketing campaigns from concept through launch and measurement
- Demonstrated experience in cause-based or mission-driven marketing, with understanding of how to engage audiences around complex issues and inspire action
- Strong storytelling, writing, and creative ideation skills; ability to develop compelling customer-facing content and partner effectively with creative teams
- Experience translating complex or nuanced subject matter into clear, credible, engaging marketing with strong judgment around accuracy, brand integrity, and stakeholder sensitivity
- Demonstrated ability to independently manage complex initiatives, balance multiple priorities, and move work forward in cross-functional environments
- Strong collaboration and communication skills; experience building alignment and influencing partners across different functions
- Strong integrated marketing experience, including comfort developing marketing for social channels
- Experience using campaign performance, audience insights, and feedback to evaluate effectiveness and inform future decisions
- Experience using AI tools in day-to-day work to improve productivity, creativity, and quality; curiosity about emerging capabilities and sound judgment over outputs
- Bachelor's degree or equivalent combination of education and relevant experience
- Permanent US work authorization required
- Ability to travel quarterly for multiple days to corporate office or onX strategic location
**Bonuses (not required):**
- Experience with public lands policy, outdoor recreation, conservation, or related issues and audiences
- Experience working within or alongside nonprofit, government, advocacy, or mission-driven organizations
- Familiarity with outdoor industry and communities onX serves
