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Carwow is Europe's leading platform for car buying, selling, and leasing, with 10 million YouTube subscribers and 350+ million annual online readers. The company is expanding its Digital Media, Audiences, and Data revenue stream by selling advertising products to automotive manufacturers, media agencies, and partners.
As Account Manager for Digital Media, you will drive revenue growth for YouTube, Meta, and Data products in the German market. You will be the primary contact for media agencies representing major automotive OEMs, managing relationships across planning, buying, and strategy functions. Working alongside Brand Partnerships Managers, you will pitch and win digital media campaigns, translating client KPIs into compelling media plans and proposals.
Key responsibilities include: owning the sales pipeline and revenue targets for YouTube, Meta, and Data products; responding to client briefs with data-driven media plans; managing campaign setup from proposal through booking and handoff to Media Operations; optimizing live campaigns against agreed KPIs; coordinating reporting and securing follow-on bookings and annual agreements; collaborating with Product, Analytics, and Media Operations to evolve offerings; and maintaining accurate pipeline forecasts.
You will work with three core products: YouTube (video campaigns within Carwow's audience), Meta (Facebook and Instagram campaigns targeting car shoppers), and Data (consulting based on Carwow's automotive market insights). You will also help introduce new formats and products to market based on client and agency feedback.
Carwow offers a hybrid work environment (3 days office, 2 days remote) in central Munich, with a competitive salary package including variable compensation, 28–35 vacation days, home office equipment budget (€500), subsidized retirement contributions, and Urban Sports Club membership.
Requirements:
- Multiple years of experience in digital media sales (publisher, platform, vermarkter, or agency side)
- Strong knowledge of the German agency landscape and ideally an established network within agencies
- Hands-on experience setting up and managing digital campaigns, ideally in DV360 (YouTube) and Meta Ads Manager
- Fluency with digital media metrics (CPM, reach, conversion) and ability to translate data into compelling client narratives
- Ability to present complex topics clearly and persuasively to planners and marketing leadership
- Structured, reliable work style managing multiple concurrent proposals and bookings
- Native-level German and business-fluent English
- Curiosity about the automotive industry (passion for cars not required)
