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Salary: USD 122,500 - 204,575 / annual
A Place for Mom is seeking a strategic, results-driven Account Executive to drive growth within the home care segment by developing and expanding partnerships with large home care franchise systems, multi-location operators, and corporate organizations that own or manage multiple home care agencies.
In this enterprise sales "hunter" role, you will build the APFM value story to win corporate orders top-down. You will engage executive-level stakeholders to secure corporate partnerships and large-scale orders while increasing agency participation, referral volume, and network capacity across affiliated locations.
You will take a consultative, enterprise-focused approach to selling, navigating complex organizational structures, and influencing stakeholders across corporate leadership, franchise business coaches, and individual franchise agencies. Success is defined by establishing APFM's value with strategic franchise accounts and landing corporate orders, which grow APFM's network capacity, participating agency penetration, and referral volume.
Key responsibilities include:
- Own the full enterprise sales cycle with franchise organizations and multi-location operators, from prospecting through close
- Build tailored APFM value stories grounded in each account's business model, growth priorities, and location-level performance data
- Develop and execute strategic enterprise account plans for home care franchise systems and large corporate operators
- Build relationships with C-suite executives and senior decision-makers to establish APFM as a strategic partner
- Identify opportunities to expand existing relationships and translate independent agency engagement into corporate orders
- Drive enterprise-wide adoption and increase penetration across eligible franchise locations and corporate-owned networks
- Grow referral volume and network capacity by developing strategies that increase participating agencies
- Partner closely with Home Care Acquisition Managers (HCAMs) to accelerate agency-level selling and align grassroots efforts with corporate priorities
- Guide Customer Success Managers (CSMs) on agency-level enablement and use adoption results as proof points for corporate expansion
- Develop executive-level presentations and business reviews communicating APFM program performance and growth opportunities
- Monitor strategic account performance, agency participation, network capacity, and referral trends
- Establish measurable account-level goals and hold cross-functional partners accountable for execution
- Maintain accurate account plans, forecasts, and pipeline reporting in CRM systems
- Represent APFM in executive meetings, industry events, and strategic partnership discussions
- Estimated 25% travel required to support executive engagement and field execution
QUALIFICATIONS:
- Bachelor's degree in Business, Marketing, Healthcare Administration, or related field (required)
- Minimum 7 years of B2B sales experience with proven track record of achieving and exceeding revenue targets
- Demonstrated success in consultative selling, closing enterprise deals, strategic business development, and navigating complex sales cycles
- Experience selling through franchise or multi-location/channel structures, winning corporate-level commitments that drive adoption across individually owned locations
- Strong executive presence with ability to build credibility and influence senior executives, corporate decision-makers, and franchise leadership
- Experience managing cross-functional teams, including sales and customer success partners, and driving results through influence and collaboration without direct authority
- Proven ability to turn data into clear, compelling insights that uncover growth opportunities and influence decisions
- Strong analytical, financial, negotiation, presentation, and relationship-management skills
- Experience in home care, senior care, or related healthcare services industry (preferred)
- Highly organized and self-directed with ability to manage multiple strategic accounts and execute against ambitious growth objectives
