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Salary: USD 160,000 - 230,000 / annual
fal is the generative media ecosystem powering the next generation of AI products. The company builds infrastructure, tools, and model access that teams need to move from idea to production at scale. fal provides a unified platform where high-performance inference, orchestration, and observability come together to unlock new categories of AI-native products.
You will join as a Commercial Account Executive focused on the mid-market segment. In this role, you will prospect into target mid-market accounts to generate qualified opportunities and build consistent pipeline growth. You'll leverage marketing-generated leads and outbound efforts to create demand for fal's Generative Media infrastructure, partnering with creative studios, AI innovation teams, and AI developers to identify adoption opportunities.
You will execute each sales cycle with precision: conduct discovery, lead product demonstrations, align executives, and deliver business outcomes that drive long-term customer value. You'll develop deep expertise in fal's Generative Media platform, its technical architecture, and its value proposition across industries. You'll also execute strategic campaigns to drive customer adoption and expand usage within accounts during the first 6–12 months post-sale.
You will accurately forecast and manage pipeline using MEDDPICC and Command of the Message methodologies. Cross-functional collaboration with marketing, product, and engineering is essential to surface insights and influence go-to-market strategy. You'll adapt and thrive in a fast-evolving market, continually learning and innovating to meet customer needs.
Tools you'll use include Salesforce, Outreach, Gong, Clari, Apollo, and fal Console.
REQUIREMENTS:
- Experience in a closing sales role (required)
- Background in business development or SDR roles (strong plus)
- Proven and consistent track record of meeting or exceeding revenue targets in a mid-market territory
- Exceptional written and verbal communication skills with ability to guide multiple stakeholders through complex sales cycles
- Customer-centric approach with enthusiasm for helping organizations unlock creative potential through AI
- Ability to translate technical capabilities (inference optimization, orchestration, generative models) into clear business outcomes
- Comfort operating in high-change environments with curiosity, agility, and growth mindset
- Willingness to travel as needed for key customer meetings, events, and team collaboration
