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Atrato is a fintech startup founded in 2019 and backed by Y Combinator, Accel, and Architect Capital. The company provides financing solutions for merchants and consumers across Latin America, with two main products: Atrato Pago (point-of-sale financing for merchants offering 3-24 month payment plans up to 200,000 MXN) and Atrato Cash (personal credit for existing customers).
As an Account Executive, you will be responsible for identifying, prospecting, and generating new business opportunities across different industries and segments. Your primary objective is to build a solid pipeline of new merchants—from researching and identifying high-potential businesses and sectors, finding decision-makers, generating initial contact, through negotiation and successful merchant affiliation.
You will execute daily multi-channel prospection and field visits to open conversations with owners, directors, managers, and other decision-makers. You will map and prioritize markets by researching industries and segments to identify the best opportunities for Atrato. You will qualify prospects quickly, validate merchant profiles, assess economic potential and financing needs, and determine access to decision-makers. You will conduct field prospection primarily in CDMX and Estado de México, perform product demos, build tailored proposals, manage objections, negotiate agreements, and drive initial activation for new merchants. You will maintain rigorous CRM discipline, keep pipeline and forecast updated, and analyze results to identify high-conversion industries, channels, and merchant profiles.
Success is measured by: monthly and quarterly objective achievement; number of new merchants signed and activated; GMV and initial revenue generated; conversion rates and sales cycle velocity; and maintaining sufficient self-generated pipeline to cover quota with realistic forecasting.
Benefits include 100% remote work, health insurance (SGMM), statutory vacation, up to 18 months interest-free purchases with affiliated merchants, results-based work structure, and savings fund (capped at 6% match).
REQUIREMENTS:
- Proven B2B outbound sales experience: demonstrated track record of opening accounts from zero and managing complete sales processes from prospection through close
- Quota achievement history: evidence of meeting or exceeding sales targets, generating own pipeline, and closing new business
- Multi-industry commercial experience: ability to sell and develop opportunities across different business types, adapting sales approach and value proposition by industry
- Hunter mentality: ambition to open new markets, discipline to maintain high activity volume, and resilience to rejection
- Opportunity detection capability: commercial judgment to identify high-potential industries, segments, and merchants; ability to prioritize efforts where real business opportunity exists
- Field prospection comfort: willingness to visit merchants directly, identify opportunities, and build commercial relationships in person
- Commercial networking: desirable to have existing B2B contact network or prior account development experience; however, primary expectation is ability to build and constantly expand your own network through prospection
- Negotiation and closing skills: ability to communicate value, handle objections, create urgency, and convert interest into signed agreements
- Communication skills: clear communication of Atrato's value proposition in person, by phone, WhatsApp, email, and other channels; adapt messaging by merchant type and decision-maker
- Commercial discipline: rigorous CRM management, follow-ups, next steps, pipeline tracking, and forecasting; HubSpot and/or Apollo experience desirable
- Organization and analysis: ability to manage multiple opportunities simultaneously and use data to adjust channels, segments, industries, and messaging
- Valid driver's license and availability for frequent merchant visits
- English: a plus but not a requirement
