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Salary: USD 130,000 - 140,000 / annual
As the Account-Based Marketing (ABM) Manager for the Americas, you will lead regional execution of Mendix's global ABM strategy across North America and Latin America. You'll partner closely with regional Sales, BDR, Customer Success, and Marketing teams to execute high-impact 1:1 and 1:few ABM programs that accelerate account progression while adapting messaging, campaigns, events, and experiences to meet local market needs.
Key Responsibilities:
- Execute Mendix's global 1:1 and 1:few ABM strategy across the Americas region, serving as the voice of the region within the global organization and providing market insights to evolve global programs.
- Develop innovative account-based campaigns and experiences including executive engagement, workshops, direct mail, field experiences, customer events, and digital programs to progress strategic opportunities through the sales cycle.
- Work closely with Sales and BDR teams to identify priority accounts, develop account engagement strategies, and align marketing programs with outbound sales motions.
- Partner with global ABM, Product Marketing, Digital, and Content teams to localize campaigns, messaging, and content for North American and Latin American markets while maintaining global consistency.
- Coordinate multi-channel ABM programs across digital, outbound, events, paid media, web personalization, and executive engagement to reach technical, business, and executive stakeholders.
- Leverage ABM platforms such as Demandbase, Qualified, CRM, and marketing automation tools to implement personalized campaigns and measure account engagement.
- Monitor account engagement, meetings, pipeline progression, and campaign performance; use data and regional insights to continuously improve programs and enhance business impact.
Requirements:
- Demonstrated ability in B2B marketing with experience in Account-Based Marketing, Field Marketing, Enterprise Marketing, or Demand Generation.
- Experience developing and delivering marketing programs across the Americas region with strong understanding of enterprise buying behaviors and regional market dynamics.
- Proven track record creating creative account engagement programs that advance enterprise opportunities through the sales cycle.
- Experience partnering closely with regional Sales, BDR, and Customer Success teams to execute coordinated account strategies.
- Strong understanding of enterprise buying groups and how to engage technical, business, and executive customers.
- Experience executing integrated marketing campaigns across digital, events, outbound, and executive engagement programs.
- Familiarity with marketing technologies such as Demandbase, Qualified, Salesforce, marketing automation platforms, and web personalization tools.
- Strong project management skills with ability to handle multiple stakeholders across geographies, business units, and time zones.
- Data-driven mindset using campaign and account insights to optimize performance and improve account progression.
- Experience supporting both mature and growth markets, balancing scale in North America with targeted regional approaches in Latin America.
- Curiosity about AI and emerging marketing technologies with interest in applying them to improve personalization, account research, and campaign execution.
