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VP Sales - OEM & Channel

Banyan Software - Coventry, England, United Kingdom - In-office - posted 2026-07-24

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LEVL Telematics, part of Banyan Software, is a leading UK and European fleet telematics provider and Geotab Elite Partner. The company delivers connected-vehicle intelligence, compliance, and workflow solutions to commercial fleets across sectors including commercial vehicles, waste management, utilities, and cold chain. You will own the revenue function end-to-end as VP Sales, reporting directly to the CEO and sitting on the leadership team. This is a build role combining player-coach responsibilities: you will inherit an established customer base and strong OEM/channel footprint while designing and leading your own sales organization. Key responsibilities include: **Team Build & Leadership**: Design the sales organization around hunter/farmer split, define role profiles and territories, recruit and develop your team with clear activity standards and documented playbooks, and manage existing sales team members with structured 1:1s and performance management. **New Business (Hunter Motion)**: Own new-logo acquisition across OEM/dealer programmes, mid-market and enterprise fleets, and vertical plays. Personally lead flagship and strategic pursuits including multi-stakeholder OEM opportunities. Build repeatable outbound and channel-sourced pipeline. **Account Growth (Farmer Motion)**: Establish structured account management for the existing base covering retention, renewal, hardware refresh, and expansion into adjacent products (cameras, cold chain, compliance modules, AI-enabled workflow). Protect and grow strategic OEM and key accounts with executive-level relationship ownership. Drive cross-sell across the Banyan portfolio. **Commercial Rigour**: Own forecast accuracy, pipeline coverage ratios, and win-rate improvement reported monthly to CEO and quarterly to Banyan. Enforce disciplined qualification methodology in HubSpot with scored business cases, mapped power/influence, close plans, and compelling events. Align marketing on lead generation and partner co-marketing. Contribute to pricing, packaging, and commercial policy including multi-year and usage-based structures. The fleet telematics market is at an inflection point with agentic AI moving to shipped product, growing connected-vehicle volumes, and fleet operator consolidation creating genuine opportunity for a commercially-led partner with deep integration and compliance capability.

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