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Salary: USD 400,000 - 450,000 / annual
Yuzu is building next-generation health insurance infrastructure, specifically a vertically integrated, tech-enabled Third-Party Administrator (TPA) platform for self-funded employer health plans. The TPA industry is a $500B market historically dominated by manual processes and legacy systems. Yuzu differentiates by enabling innovative health plans and aims to make custom health plan creation as accessible as building a Shopify storefront.
This is a new VP Sales role and founding commercial seat focused on the broker channel. You will own the end-to-end motion: identifying target markets, establishing health system partnerships, building broker distribution, closing early employer groups, and eventually scaling a regional sales team. You'll work directly with the CEO and Head of Growth, leveraging a live, proven platform.
Key responsibilities include:
- Determining which direct networks and geographies to pursue
- Defining the go-to-market playbook (messaging, process, pricing, channel strategy)
- Hiring, onboarding, and developing a sales team as the business scales
- Serving as a senior voice with product, marketing, and leadership
- Representing Yuzu at industry conferences and key stakeholder convenings
- Carrying personal revenue targets before building a team
First 30 days: Build fluency in Yuzu's platform, operations, and current partnerships. Meet existing brokers and plan designers. Develop initial market targeting strategy.
First 60 days: Execute outreach and early sales conversations with brokers and networks in target markets. Initiate health system partnership discussions with draft partnership structures. Deliver working go-to-market playbook including ICP, broker pitch materials, pricing inputs, and repeatable sales process.
90+ days: Secure first health system partnership (signed or advanced negotiation). Close or have late-stage pipeline with first employer groups with clear revenue line of sight. Document playbook and market-prioritization framework. Begin scoping first regional sales hire.
Requirements:
- 6+ years of commercial experience in health systems, managed care, or health plan sales
- Must have experience selling through broker channels
- Prior experience building or managing a sales team
- Deep understanding of health plan economics, hospital system incentives, and employer dynamics
- Entrepreneurial disposition; comfortable with ambiguity and building from scratch
- Available for 30–40% travel