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Rippling is a unified HR, IT, and Finance platform that automates the entire employee lifecycle—from onboarding to offboarding—in a single system. The company has raised $1.4B+ from top-tier investors including Kleiner Perkins, Founders Fund, and Sequoia, and is headquartered in San Francisco.
This VP role leads Rippling's established and high-performing EMEA Sales Development organization into its next phase of scale. You will own pipeline creation, operational execution, and talent development across the region. Your core focus is accelerating execution, improving speed to lead, and building a predictable engine for continued revenue growth.
Key responsibilities include:
- Lead and scale the EMEA SDR organization with clear accountability for pipeline delivery and revenue contribution
- Champion the sale of Rippling AI across EMEA by coaching SDRs to lead value-led conversations and generate qualified pipeline
- Make speed to lead a core operating discipline by optimizing lead routing, follow-up, prioritization, and handoffs
- Drive execution against pipeline, conversion, productivity, and response-time goals using data to identify and resolve bottlenecks
- Partner with senior leadership, Marketing, and Sales teams to align SDR priorities with business strategy and remove delivery barriers
- Coach and develop SDR leaders, build succession plans, and actively promote talent into leadership roles
- Maintain an always-on talent pipeline to hire exceptional SDRs and leaders across EMEA
- Continuously improve processes, technology, and operating rhythms while maintaining pace, quality, and performance culture
You will be a commercial evangelist for Rippling AI, equipping the team to articulate its value and connect it to prospect priorities.
REQUIREMENTS:
- 7+ years in an SDR organization, including 4+ years in SDR leadership and 2+ years managing SDR leaders
- 3rd line leadership experience
- Track record of scaling established SDR teams and delivering consistent pipeline outcomes in fast-paced SaaS
- Deep expertise in speed to lead, inbound and outbound execution, funnel conversion, and data-led performance management
- Ability to translate AI product capabilities into clear customer value and coach teams to create demand for Rippling AI
- Strong executive communication and influencing skills with ability to work effectively with senior leadership across functions
- Experience developing managers, promoting talent from within, and building succession plans
- Experience hiring, onboarding, ramping, and coaching teams across EMEA markets and multiple time zones
- Proficiency with SDR technology stack: Salesforce, engagement tools (Outreach, Salesloft, Mixmax), prospecting tools (LinkedIn Sales Navigator, ZoomInfo, Lusha, LeadIQ, SalesIntel), and coaching/enablement tools (Gong, Chorus, Guru, Highspot)
- Experience in transactional, multi-product SaaS executing multichannel outbound strategies measured through input and output metrics
- Ability to balance hands-on operational leadership with strategic priorities, supported by strong change-management skills
