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Salary: USD 380,000 - 430,000 / annual
Teads is a leading omnichannel advertising platform processing 18 billion ad opportunities daily and reaching 2.2 billion unique users monthly. This VP role is based in New York City and leads the evolution and growth of Teads' global programmatic business.
You will serve as the strategic anchor defining, scaling, and evolving Teads' global programmatic demand strategy across CTV, Open Web, and Homescreen. Your core responsibilities include:
**Strategic Leadership & Growth:**
- Develop and execute Teads' global programmatic strategy, identifying opportunities to accelerate revenue growth and maximize the value of premium supply
- Define the role of programmatic within Teads' broader omnichannel commercial strategy
- Develop strategies around PMPs, curated supply, private marketplaces, and emerging buying models
- Partner with regional commercial leaders to translate global strategy into market-level execution
**DSP & Demand Partnerships:**
- Own strategic relationships with major DSPs and programmatic buying platforms (The Trade Desk, Amazon DSP, Google DV360, and others)
- Build executive-level relationships and develop differentiated partnerships that increase Teads' access to advertiser demand
- Evolve co-selling partnerships directly with DSP sales, account management, and go-to-market teams
- Understand buyer evaluation criteria around supply quality, transparency, performance, and supply-path efficiency
**Commercial Leadership:**
- Lead and develop a high-performing global programmatic organization
- Establish clear revenue, growth, and marketplace KPIs
- Partner with Sales, Agency Development, and Marketing to create compelling commercial propositions
- Equip the broader Teads organization with knowledge and tools to sell programmatic effectively
- Represent Teads externally with agencies, DSPs, publishers, industry organizations, and technology partners
You will collaborate daily with global and regional cross-functional leaders across Product, Engineering, Supply, Data, Sales, Agency Development, and Marketing. Success means achieving clear revenue and marketplace KPIs, expanding demand access through co-selling models with major DSPs, and establishing Teads as a top-tier programmatic partner globally within 12 months.
**Requirements:**
- Proven track record in a senior commercial or strategic leadership role within the programmatic ecosystem (AdTech, DSP, SSP, or Agency Trading Desk)
- Deep mastery of supply-side and demand-side mechanics, supply-path optimization (SPO), CTV monetization, publisher monetization models, and agency trading structures
- Established executive network and demonstrated success building strategic commercial partnerships with major DSPs (The Trade Desk, Amazon DSP, Google DV360)
- Demonstrated experience building and scaling high-performing global or multi-regional teams to achieve aggressive revenue milestones
- Outstanding presentation and negotiation skills with ability to articulate complex tech value propositions to C-suite stakeholders
**Nice-to-Haves:**
- Experience navigating organizational growth or platform integration within converging media environments (CTV + Digital/Mobile)
- Active involvement in industry bodies (IAB, ANA) driving transparency, standards, and programmatic innovation
