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Salary: USD 190,000 - 225,000 / annual
Upwave is a profitable, growth-stage brand outcomes measurement platform backed by Y Combinator and leading venture investors. The company serves the world's leading advertisers, agencies, and media partners with AI-driven measurement and optimization for upper-funnel campaigns across CTV, Digital, Social, Linear, Addressable, Retail Media, Streaming Audio, and more.
As VP of Product Management, you will lead the product vision, strategy, and execution for this fast-growing adtech company. You'll sit at the intersection of customer needs, business objectives, and technical innovation, reporting as a key member of the leadership team.
Key responsibilities include:
**Product Strategy & Vision**: Define and drive long-term product vision aligned with company goals and market opportunities. Translate business strategy into a clear, prioritized product roadmap. Identify new product opportunities through customer insights, data, and market trends.
**Customer Insight & Domain Expertise**: Build deep, experience-near understanding of customer workflows and pain points through direct engagement (interviews, field observation, deal support). Synthesize qualitative insights with product and market data to uncover non-obvious needs. Develop and maintain deep domain expertise in adtech and brand lift measurement, including ecosystem dynamics, buyer personas, and industry trends.
**Execution & Delivery**: Oversee end-to-end product design and development from concept through launch and iteration. Ensure high-quality, timely delivery of product initiatives. Balance speed, quality, and innovation in a fast-paced environment.
**Leadership & Team Building**: Build, lead, and develop a high-performing product management team. Establish clear goals, processes, and accountability across the product organization. Instill a culture of ownership, quality, and customer empathy.
**Cross-Functional Collaboration**: Partner closely with Engineering and Data Science teams to deliver best-in-class B2B analytical products. Collaborate with Sales, Marketing, and Customer Success to ensure strong product-market fit and successful go-to-market execution. Serve as the voice of the customer internally.
**Data & Performance**: Define and track key product metrics to measure success. Use data and experimentation to continuously improve product performance. Align product investments with business outcomes (growth, retention, revenue).
Required qualifications: 10+ years of product management experience, including 5+ years in a leadership role. Proven track record of building and scaling successful adtech products in a growth-stage environment. Strong strategic thinking combined with bias toward action and execution. Deep understanding of product development processes and agile methodologies. Experience working cross-functionally with Engineering, Design, and GTM teams. Strong analytical mindset and data-driven decision-making.
Bonus: Experience in ad measurement, background in launching AI-driven or data-intensive products.
