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Veriff is seeking a VP of Revenue Marketing to lead the strategy and execution of its global revenue marketing engine with clear accountability for pipeline creation, acceleration, and marketing ROI.
The Revenue Marketing function owns the global engine responsible for creating and accelerating pipeline. The team brings together Account-Based Marketing, demand generation, digital marketing, web and SEO/AEO, field and events, and customer marketing. You will work closely with Sales and Revenue Operations to decide where to focus, how to engage priority accounts and buying groups, and how marketing investment translates into measurable pipeline, revenue, and ROI. The function also partners closely with Product Marketing, Account Management, and other teams to create a coordinated go-to-market motion.
This is a high-impact leadership role for someone who knows how to build an integrated B2B marketing engine, brings deep expertise in ABM, and can balance strategy with true hands-on execution. You'll have the opportunity to shape the strategy, team, and operating model rather than inherit a fixed playbook.
In your first 3 months, you will diagnose the current revenue marketing engine across funnel performance, channel mix, budget, attribution, and team structure; agree target accounts and ABM tiers across 1:1, 1:few, and scaled programmes with Sales; and establish clear team priorities, KPIs, and an operating rhythm while delivering early wins.
By 6 months, you will have integrated ABM and demand-generation programmes running across priority accounts with measurable engagement and progression, deliver measurable growth in marketing-sourced and influenced pipeline against agreed targets, and establish trusted reporting and attribution with RevOps alongside a sequenced 12-month revenue marketing plan.
Veriff is the preferred identity verification platform partner for growth-driven organizations, supporting the broadest number of identity documents from nearly every country and territory. The company has diverse teams across the United States, United Kingdom, Spain, and Estonia, with backing from investors including Accel, Alkeon, IVP, Tiger Capital, and Y Combinator.
REQUIREMENTS:
- Senior B2B marketing leadership experience with 10+ years in enterprise SaaS or technology, with experience leading across multiple marketing disciplines
- Deep ABM expertise, including account selection, segmentation, intent signals, personalisation, multi-channel orchestration, Sales alignment, and account-level measurement across 1:1, 1:few, and scaled programmes
- Strong track record of building demand-generation programmes that create measurable pipeline and revenue, with ability to optimise channel mix based on commercial impact rather than lead or MQL volume
- Strong commercial and analytical skills with fluency in funnel metrics, pipeline, attribution, conversion, and marketing ROI, including experience owning and allocating budget
- Proven ability to operate as a true go-to-market partner to Sales and Revenue Operations, agreeing shared targets and priorities and working through disagreements constructively
- Builder mentality: able to set strategy and prioritise ruthlessly while staying close enough to the work to personally drive execution when needed
NICE TO HAVE:
- Experience in identity, security, fintech, or related industry
- Hands-on experience with web strategy, SEO, and emerging AEO/AI-driven discovery
- Experience building field and event programmes around target accounts, including executive dinners and roundtables
- Experience with customer marketing, lifecycle, and advocacy programmes that have contributed to customer expansion
- Experience working in a global, multi-region go-to-market organisation
