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Lightship manufactures the AE.1, a fully electric travel trailer engineered from the ground up with a 77 kWh battery pack, roof-raising capability, and off-grid solar functionality. The company also launched PowerSled, a commercial platform with up to 240 kWh usable capacity and 38 kW continuous 240VAC output for fleet and defense applications. Both products are assembled in Broomfield, Colorado with ~80% US-sourced components. The company operates a direct-to-consumer model and is scaling production to meet demand.
Reporting to the Chief Commercial Officer and Co-Founder, you will own marketing strategy, execution, and team leadership at Lightship. Your core responsibilities include:
• Develop and maintain a marketing strategy that ties brand building to pipeline and revenue, articulating it clearly across the organization and holding it steady through growth-stage turbulence.
• Partner with the Brand team on audience insight, channel strategy, demand generation, and results measurement, while Brand owns identity, voice, and creative direction.
• Execute the full marketing funnel: paid and organic channels, lifecycle marketing, PR, events, commercial partnerships, owner community building, and website optimization. Make a startup budget perform like a larger organization through disciplined channel selection and testing.
• Drive qualified demand by working with sales to build a reservation-to-delivery funnel optimized for a high-consideration purchase.
• Lead and develop the marketing team (currently 3 direct reports). Structure the team for leverage, set clear goals and feedback rhythms, and provide coaching to develop early- and mid-career marketers.
• Own the marketing dashboard (CAC, pipeline contribution, conversion by stage, brand lift) and provide candid analysis to executives and Brand about what works and what to cut.
• Support PowerSled's commercial go-to-market by providing positioning, demand generation, and channel support to reach fleet and infrastructure buyers.
• Work closely with product and engineering. Spend time on the build floor, experience the trailers firsthand, and translate product insights into marketing strategy.
The role is based in Broomfield, CO or South San Francisco, CA with an expectation of 3–5 days per week in-office presence. Periodic travel between offices, owner events, shows, and shoots is estimated at up to 25% annually.
REQUIREMENTS:
Minimum Qualifications:
• 10+ years in marketing, including 4+ years leading a team, with a track record of taking a consumer brand from early awareness to real demand
• Experience marketing a high-consideration, physical product with a long sales cycle where buyers research for months before committing
• Data-driven approach: set measurable goals, track attribution, and adjust strategy based on results
• Excellent storytelling ability; can make technical products accessible and compelling
• Experience building a marketing team and function from early stage
Preferred Qualifications:
• Category experience in RV, outdoor, automotive, EV, or premium hardware
• Direct-to-consumer experience with high-ticket-price products sold without a dealer network
• Building owner communities into advocacy engines (rallies, referrals, user-generated content)
• Exposure to dual consumer and commercial go-to-market under one brand
• Experience at a Series B or C company that scaled through this phase
