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Sona is an AI-native workforce management platform serving frontline businesses—restaurants, schools, hospitals, nurseries, airlines, stores, and emergency services—that employ 80% of the global workforce. The company has raised over $100M from top-tier investors (N47, Felicis, Gradient, Northzone) and operates across the UK and US with offices in New York, London, Austin, and Lisbon.
You will be hired as Vice President of Marketing, reporting directly to the Co-Founder & CEO. This is the most senior marketing role in the company. Your core mandate is to own global marketing strategy while building Sona's US presence from the ground up, turning early US traction into scaled pipeline and sharpening how Sona positions itself across hospitality, care, retail, and other verticals it serves.
The central challenge is messaging and market-making: Sona is a complex, multi-product platform, and you must translate that complexity into positioning that resonates with buyers quickly. Your work spans product marketing, GTM strategy, and brand—not just channel management or spend optimization.
You will inherit a strong UK marketing team of six people. What needs to be built is the US function, a unified global strategy, and vertical-specific messaging sharp enough to scale. Your key responsibilities include:
- Own global marketing strategy, positioning, and budget, reporting to the CEO
- Build the US marketing function from scratch, establishing Sona's brand and pipeline engine
- Build top, middle, and bottom of funnel strategies aligned with wider GTM growth targets
- Develop Sona's brand with focus on the US market
- Partner closely with global Sales leadership across UK and US
- Define and execute vertical-specific messaging across sectors, with emphasis on hospitality in the US
- Drive pipeline through ABM, field marketing, events, content, and partnerships in alignment with VP Sales
- Lead and develop the existing UK marketing team while scaling the US function
Qualifications & Requirements:
- B2B SaaS marketing experience with enterprise or mid-market motion; you've marketed complex products with long sales cycles and multiple stakeholders
- Strong product marketing and category framing skills; ability to take a multi-product platform and make it meaningful to specific buyers in specific verticals
- Experience building or scaling a marketing function at early stage (not just operating one); comfortable without a playbook and energized by creating one
- Strong US B2B marketing judgment with proven track record building brand and pipeline in the US market
- Proven people leader who develops and stretches their team, not just manages it
- Bonus: sector experience in hospitality or clear track record of getting up to speed in new verticals quickly
