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Siro is an AI-powered sales performance management platform that automates admin work for field sales teams, provides real-time visibility to managers, and surfaces insights for executives. The platform integrates with Salesforce and analyzes in-person sales conversations to drive outcomes across organizations. Backed by $75M in funding from Index, Fika, CRV, and SignalFire, Siro serves leading brands in home improvement, retail, hospitality, and automotive.
As VP of Marketing, you will own Siro's brand strategy and market positioning as the company expands from sales coaching into a broader sales performance management category. You'll define the brand narrative, messaging, and positioning that differentiates Siro against legacy incumbents and emerging competitors. Your responsibilities include owning product marketing strategy, shaping how Siro communicates across customers, prospects, and recruits, and partnering with demand generation and sales leadership to connect brand initiatives to pipeline and revenue.
You will build and lead the marketing team as the function scales, overseeing demand generation, content, and brand functions. This is a foundational role with substantial autonomy—the core visual identity is established, but positioning, messaging, and brand system remain open for definition. You'll work directly with the CRO and CEO as a strategic partner, not an execution layer.
The role requires 12+ years of marketing experience with 5+ years in leadership at technology companies. You should have deep brand and product marketing expertise, demonstrated success building and scaling marketing teams from early stage to scale, and a strong track record partnering with sales leadership in complex selling environments. You'll need a strong point of view, comfort with ambiguity and speed, and the judgment to teach the company how to think about marketing as it grows.
