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Wave is a fintech company on a mission to make Africa the first cashless continent by building accessible financial services—no account fees, instantly available, and accepted everywhere. With millions of users across 9 African countries, Wave is growing rapidly.
As Digital Marketing Coordinator, you will own and execute Wave's digital marketing strategy end-to-end. You'll plan and manage the digital content calendar, setting campaign direction aligned with business objectives. Your responsibilities include managing full-cycle digital campaigns from planning through delivery and performance measurement, briefing external agencies on campaign needs, and collaborating closely with the Social Media Coordinator on day-to-day execution.
You'll track and analyze digital KPIs and campaign performance across all channels, providing regular reporting to stakeholders. You'll coordinate with internal teams across BTL, ATL, operations, and business units to align on campaign needs and provide marketing support as required. This role requires developing creative briefs independently, using self-serve digital tools (Canva, AI tools) to create online content, and demonstrating strong writing skills for digital copy development.
The ideal candidate brings 5+ years of digital marketing experience, including campaign development, KPI tracking, and results measurement. You should have a proven track record executing successful digital and integrated marketing campaigns, with experience in marketing agencies, telecom, payment services, FMCG, or financial institutions. Fluency in French and English is required, along with the ability to work independently and collaboratively in a fast-paced, dynamic environment. You'll be detail-oriented, data-driven, and passionate about consumer behavior and brand strategy.
