SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
OpenAI is seeking an experienced Consumer Marketing Manager to lead marketing strategy and execution in Japan, one of the company's most important markets. This is a hands-on, full-stack marketing role reporting to the Japan Marketing Lead, focused on developing and executing locally relevant consumer programs that drive user growth, activation, retention, and advocacy.
The role spans integrated marketing initiatives across brand, product storytelling, digital, social, creator partnerships, community engagement, and lifecycle marketing. You will serve as the internal voice of the Japanese consumer, ensuring local nuance and cultural context inform all marketing strategy and decision-making.
Key responsibilities include: developing Japan-specific consumer marketing plans aligned with global priorities; driving full-funnel initiatives to grow users and weekly active users while improving retention and sentiment; acting as a local expert and thought partner on Japanese culture, consumer behavior, and media dynamics; managing relationships with local agencies, creators, and production partners to deliver culturally authentic campaigns; and partnering cross-functionally with product marketing, communications, partnerships, and regional leadership.
The ideal candidate brings 7+ years of marketing experience with a proven track record of delivering high-impact consumer campaigns and measurable user growth in Japan. You have deep understanding of the Japanese consumer landscape, cultural context, and local media ecosystems. You can build and execute integrated marketing plans across brand, digital, influencer, and partner channels, operating comfortably at both strategic and hands-on executional levels in fast-paced, ambiguous environments. You have a strong network of local agencies, creatives, creators, and production partners, with demonstrated experience managing external relationships. Excellent communication and cross-functional collaboration skills are essential.
