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Salary: USD 255,000 - 300,000 / annual
SmithRx is a venture-backed healthtech company disrupting the Pharmacy Benefit Management (PBM) sector with a next-generation drug acquisition platform. With hundreds of thousands of members onboarded since 2016, the company is scaling rapidly across the country.
You will lead growth marketing as a VP, building and scaling the revenue engine in the PBM space. This is an opportunity to bring modern growth marketing practices to an industry that has historically lacked them. You will build a team and function dedicated to discovering, testing, and scaling growth and engagement tactics specific to how the PBM market buys.
Key responsibilities include:
**Architect an Experimentation Engine:** Build a culture of high-velocity testing across messaging, channels, and outreach strategies. Manage a rigorous pipeline of growth experiments, pivoting quickly from failures and scaling what works.
**Discover PBM-Specific Growth Levers:** Work with Sales and Product to identify channels and partnership loops that resonate with complex healthcare buyers and brokers. Build for both direct-to-employer and broker-channel motions, incorporating compliance considerations throughout.
**Manage & Scale a Hybrid Team:** Lead the current Growth Ops and BDR team toward sharper targeting and automation. Build a human-and-agent operating model where AI agents handle research and personalization at scale while people direct strategy and creative.
**Build a Technical Growth Pod:** Empower a technical team to build bespoke internal growth tools, engineer new acquisition loops, and test technical hypotheses that standard marketers cannot execute.
You will report directly to leadership and have autonomy to shape the growth function from the ground up in a regulated healthcare market.
**Requirements:**
- 8+ years of experience in growth marketing, demand generation, or revenue operations at high-growth, venture-backed startups
- Creative and rigorous: ability to generate bold ideas while holding them to hard measurement
- First-principles thinker: proven ability to evaluate complex, nuanced markets (healthcare, fintech, etc.) and design bespoke growth strategies from scratch
- Scientific mindset: strong track record designing rigorous tests, high tolerance for failed experiments, relentless focus on capturing and applying learnings
- Full-funnel and outbound expertise: experience experimenting with outbound sales cadences, BDR metrics, and pipeline generation alongside digital acquisition
- Technical acumen: ability to deploy technical talent (Growth PMs and Developers) to build programmatic growth engines and run complex tests
- AI-powered experimentation: hands-on experience with AI/LLM agents for account research and personalized outbound at scale (Clay, Cargo, agent tooling)
- Growth architecture: comfortable designing workflows across modern growth stacks, with hands-on experience in advanced data enrichment, behavioral product analytics (PostHog, Amplitude), intent-signaling platforms, and conversion optimization tools (Mutiny, VWO)
- No-code/low-code operations: ability to move fast without IT dependencies, using modern LLM platforms to build tools and infrastructure
- Proven leader with hands-on experience building and scaling growth teams
