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As SEM Senior Manager at Xero, you will lead the evolution of the company's global Paid Search program, focusing on automation, AI, and data-driven scalability. This is a hands-on, technical role that goes beyond campaign optimization to shape how Xero applies emerging technologies across search marketing.
You will work closely with SEM specialists, Data Science, Marketing Technology, and Product teams to transform complex performance challenges into scalable solutions. Your responsibilities include:
- Evolving the technical foundations of Xero's global SEM program to improve scalability, automation, and performance
- Building and operationalizing AI-powered workflows that automate optimization, analysis, reporting, and operational processes
- Advancing AI-driven SEM capabilities, including automated bidding and decision-making systems with robust validation and measurement
- Identifying and delivering new automation opportunities, converting manual or complex SEM processes into scalable, reusable solutions
- Partnering with Data Science, Marketing Technology, and Product teams to integrate data, AI, and emerging technology into the SEM ecosystem
- Exploring emerging search and AI capabilities to identify where new technologies create genuine commercial advantage
- Acting as a senior technical voice across the organization, translating complex ideas into clear opportunities for senior stakeholders
- Mentoring and elevating the technical capability of the SEM team and wider organization
You will join Xero's global SEM team, a specialist group managing Paid Search across global markets with a focus on data, experimentation, and technology-driven performance improvement. You'll report to the Head of SEM and collaborate regularly with colleagues across different markets and time zones.
Xero offers a hybrid working model with flexibility to work from home while maintaining in-person collaboration with the team.
QUALIFICATIONS & REQUIREMENTS:
- Deep, hands-on SEM expertise with experience managing large-scale, multi-market Paid Search programs
- Strong understanding of Google Ads, SA360, and modern bidding and automation platforms
- Proven technical builder capability with experience designing and deploying automation, workflows, or other technical solutions for performance marketing
- Hands-on experience with AI and workflow orchestration tools such as Tray.io, AirOps, n8n, Make, Zapier, OpenAI, Claude, or similar technologies
- Strong analytical and problem-solving skills with ability to work through complex performance and technical challenges
- Proactive, solutions-first mindset with natural ability to identify opportunities, experiment, and build
- Strong communication and stakeholder management skills, able to translate complex technical concepts into clear recommendations and influence senior stakeholders
- Collaborative, low-ego approach with willingness to share knowledge and mentor others
