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Xero is seeking a SEM Senior Manager to lead the evolution of its global Paid Search program. This is a hands-on, technical role focused on leveraging automation, AI, and data to drive scalable growth and modernize SEM operations.
You will shape the technical foundations of Xero's search channel, designing and deploying AI-powered optimization workflows, automation systems, and emerging technology solutions. Working closely with SEM specialists, Data Science, Marketing Technology, and Product teams, you'll translate complex performance challenges into scalable, reusable solutions.
Key responsibilities include:
- Evolving the technical foundations of the global SEM program to improve scalability, automation, and performance
- Building and operationalizing AI-powered workflows that automate optimization, analysis, reporting, and operational processes
- Advancing AI-driven SEM capabilities, including automated bidding and decision-making systems with robust validation and measurement
- Identifying and delivering new automation opportunities to turn manual or complex processes into scalable solutions
- Partnering with Data Science, Marketing Technology, and Product teams to integrate data, AI, and emerging technology into the SEM ecosystem
- Exploring emerging search and AI capabilities to identify genuine commercial advantages
- Acting as a senior technical voice across the organization, translating complex ideas into clear opportunities for senior stakeholders
You'll join Xero's global SEM team, a specialist group managing Paid Search across multiple markets. You'll report to the Head of SEM and collaborate with colleagues across different markets and time zones. The role offers a hybrid working model with office collaboration and work-from-home flexibility.
Requirements:
- Deep, hands-on SEM expertise with experience managing large-scale, multi-market Paid Search programs
- Strong understanding of Google Ads, SA360, and modern bidding and automation platforms
- Proven technical builder capability with experience designing and deploying automation, workflows, or technical solutions for performance marketing
- Hands-on experience with AI and workflow orchestration tools such as Tray.io, AirOps, n8n, Make, Zapier, OpenAI, Claude, or similar
- Strong analytical and problem-solving skills to work through complex performance and technical challenges
- Proactive, solutions-first mindset with natural ability to identify opportunities, experiment, and build
- Strong communication and stakeholder management skills to translate technical concepts into clear recommendations
- Collaborative, low-ego approach with willingness to mentor and elevate team capability
