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Attain is building a data-sharing ecosystem that empowers consumers to monetize their data in exchange for financial services, while enabling businesses to access permissioned consumer data for research, insights, and targeted advertising.
You will serve as VP of Data Product, owning the strategy, scientific integrity, and product trajectory of Attain's core data asset and the feeds that external clients license and internal teams build upon. This role sits above the Data Products execution function, which handles day-to-day feed delivery, pipeline operations, validation, and vendor relationships.
Your core responsibilities include:
**Strategy & Portfolio:** Define multi-year roadmaps across three interconnected product families: (1) telemetry of Attain's underlying consumer-permissioned transaction and survey data; (2) marketing science feeds delivered at merchant and CPG product level, including derived products like incrementality signals, purchase propensity, and ad responsiveness scores; and (3) extrapolated and predicted data including population projections, panel-to-population weighting, and forecasted behaviors.
**Team Leadership:** Manage Data Product PMs and the execution function responsible for feed delivery, pipeline architecture, QA, match testing, and vendor management. Set standards and unblock organizational obstacles.
**Data Science Collaboration:** Partner with the data science pod to translate client and market needs into modeling agendas, and translate model outputs into shippable, explainable data products. You must be fluent in marketing science and data science methodology to pressure-test methods and make ship/no-ship decisions, though you won't need to implement doubly robust estimators yourself.
**Productization:** Turn sophisticated marketing science methods (propensity scoring, incrementality measurement, Markov-based switching, brand choice modeling) into licensed feeds and scores that clients can activate and measure, with clear methodology stories for sophisticated data science teams.
**AI & Innovation:** Apply AI models and advanced methods to materially advance prediction and scaling capabilities on Attain's world-class data asset.
**Internal Partnerships:** Treat internal measurement, insights, audience, and activation product teams as first-class customers, ensuring the data asset serves their needs.
**Privacy & Compliance:** Champion permissioned data leadership by partnering with Compliance and Consumer App product leaders to ensure the portfolio honors consumer permissions and regulatory obligations.
You bring 3+ years leading teams, with at least one role where you owned a commercially licensed data product (feeds, scores, APIs, or datasets) with real revenue and SLAs. You have extensive experience across data products, marketing science, ad measurement, or media analytics, and experience applying AI methods to data extrapolation or similar challenges. Your decision-making is rooted in data; you review data with objectivity and drive forward plans grounded in evidence.
