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Seed Health is a microbiome science company pioneering clinically validated innovations for gut and whole-body health. Known for DS-01® Daily Synbiotic, the #1 digestive health probiotic in the U.S., the company has expanded into pediatric health (PDS-08®), vaginal health (VS-01™), and Co-Biotics for nutrition, energy, and sleep. The company has built a profitable DTC business with category-leading retention, grown revenue 5x in the last 36 months, and expanded across new channels and markets.
As VP of Digital Product & Ecommerce, you own the full direct-to-consumer experience: how customers discover, evaluate, purchase, and stay engaged. This is a commercial and creative leadership role combining product strategy with ecommerce economics.
Key responsibilities include:
Digital Product: Set vision and standards for Seed's digital experience across web and app, balancing conversion optimization with brand excellence. Drive the product roadmap in partnership with Engineering and Design with clear accountability for delivery and measurable results. Own the A/B testing and experimentation program, translating learnings into improvements in conversion rate, average order value, and lifetime value. Champion site performance, accessibility, and speed.
Ecommerce & Commercial Strategy: Own discount and incentive architecture, subscription mechanics, and upsell strategy. Lead on-site merchandising and product sequencing. Partner with Product Marketing on pricing dynamics. Translate audience segmentation into personalized digital experiences. Own digital execution for all product launches.
Cross-Functional Leadership: Serve as the primary digital product voice in DTC, pricing, channel, and commercial planning conversations. Drive alignment across Engineering, Design, Creative, and Performance teams. Build a high-performing, increasingly autonomous team operating at the strategic level.
You bring 8+ years of digital product and ecommerce experience with meaningful depth in DTC, conversion optimization, or subscription businesses at scale. You've defined product strategy from ambiguity—not just optimized existing experiences but articulated what they should become and built organizational conviction. You lead cross-functional teams by setting strategic direction, not managing delivery.
