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Salary: USD 294,000 - 403,700 / annual
Okta (Auth0) is seeking an entrepreneurial VP to drive commercial and go-to-market success for its upmarket vertical motion within the Auth0 Product organization. Reporting to the Chief Product Officer, you will define vertical market strategy and ensure Auth0 solutions land successfully in specialized markets, starting with Retail/Commerce.
You will operate as a 0-to-1 builder and highly leveraged executive, with the opportunity to expand this mandate across multiple verticals. Working in strategic partnership with the Chief Product Architect, you will bridge product capabilities with specialized market needs.
Key responsibilities include:
- Devising end-to-end go-to-market strategy for upmarket motion, driving customer segmentation, targeting, and commercial structure (pricing, packaging, positioning) of vertical-specific offerings
- Partnering deeply with Marketing, Product Marketing, and field teams to develop enablement programs supporting Sales, Professional Services, Support, and Channel Partners
- Acting as voice of the market, translating vertical insights and business requirements into actionable product requirements
- Working hands-on in pre- and post-sales cycles to structure complex, outcome-aligned solutions for strategic enterprise customers
- Collaborating with Tech Partnerships and Global System Integrators to build scalable programs accelerating vertical adoption
- Operating with entrepreneurial mindset to prove model in initial verticals before expanding mandate and scaling team
Requirements:
- 12+ years of enterprise software leadership with deep domain expertise in Retail, Commerce, and adjacent verticals (Travel & Hospitality)
- Extensive experience driving 0-to-1 verticalization strategies and ARR growth by aligning identity, cybersecurity, and data-driven solutions with complex customer business outcomes
- Deep expertise in customer acquisition/conversion, risk/fraud prevention, customer 360 and data programs, third-party integrations, and regional/industry-specific regulations impacting global Retail and Commerce leaders
- Proven ability to build deep, trusted relationships across business and technical stakeholders at executive level
- Deep understanding of technology, business, and operational challenges of digital experiences (e-commerce and physical retail)
- Understanding of how identity, data, and security enable modern growth strategies
- 0-to-1 operator who thrives in ambiguity, capable of rolling up sleeves to execute independently while laying groundwork to scale team
- Strong background in product monetization, GTM strategy, solution structuring, and field enablement
- Bonus: background in cybersecurity, IAM (Identity and Access Management), or enterprise software infrastructure
