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Salary: USD 160,000 - 0 / annual
Array is a financial innovation platform providing credit and identity monitoring tools, privacy protection, and a financial ads marketplace to digital brands, financial institutions, and fintechs. As a Vertical Marketing Manager, you will be the strategic owner of personalized account messaging, industry positioning, pipeline acceleration, and revenue impact within your assigned vertical, reporting to the Senior Partner, Marketing.
You will define and execute vertical marketing strategy for your assigned GTM Pod, developing clear ICPs, value propositions, use cases, and competitive positioning aligned to the pod's sales motion. You'll build personalized messaging frameworks by account tier, persona, and pain point, ensuring outreach, campaigns, and AE conversations speak directly to each account's language and needs.
Key responsibilities include partnering with Product, Data, and Marketing to embed differentiated data and insights into personalized account narratives, translating complex capabilities into compelling industry-specific messaging for economic buyers and technical stakeholders. You'll deliver field-ready enablement including decks, playbooks, battlecards, ROI tools, and customer stories—personalized to the account level for must-get accounts—to improve win rates and accelerate deal velocity.
On the campaign side, you'll partner closely with GTM leaders to build and execute campaigns with personalized messages (1:1 for must-gets, 1:few for tier-two accounts) that generate qualified pipeline from priority accounts. You'll drive awareness within your vertical to position Array as the standard for embedded financial wellness, identity, and privacy products, coordinating integrated strategies across email, webinars, paid and organic channels, outreach, and in-person experiences. You'll work with RevOps to define success metrics, analyze performance, and iterate based on results.
Cross-functionally, you'll act as the vertical marketing owner during planning cycles and QBRs, influence stakeholders across Product, Sales, Data, RevOps, and Marketing, establish and track KPIs tied to pipeline and revenue contribution, and bring market insights and competitive intelligence into GTM strategy discussions. This is a highly strategic, hands-on role for a senior marketer who thrives at the intersection of product, sales, and ecosystem partnerships, operating with autonomy while partnering closely with GTM leadership.
Requirements:
- 5+ years of B2B marketing experience, including product marketing, vertical/industry marketing, or partner/channel marketing in high-growth SaaS, fintech, financial services, or adjacent environments
- Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives
- Hands-on experience building personalized, account-level messaging and running 1:1 / 1:few ABM programs
- Strong ability to translate complex, data-centric technology into clear, compelling industry narratives
- Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority
- Analytical rigor and experience tying marketing programs to business outcomes
- Strong project management skills and ability to drive multiple initiatives simultaneously in a fast-paced environment
- Instinctive use of AI tools to accelerate work across all functions
