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Salary: EUR 45,000 - 65,000 / annual
Factorial, a fast-growing AI Business Management Software company headquartered in Barcelona, is seeking a senior Marketing Manager to own and scale the UK go-to-market engine. This is a strategic, commercial marketing role focused on building a predictable and scalable UK growth engine that connects marketing activity directly to pipeline, MRR, and revenue.
You will own the complete UK marketing and demand generation strategy across the full funnel—from awareness and acquisition through pipeline, conversion, and revenue growth. You'll work across multiple channels including paid media, CRM, inbound, outbound, ABM, events, webinars, content, partnerships, and offline activations. Your responsibilities include developing integrated multi-channel campaigns around priority ICP segments and industries, managing the UK events and webinars strategy, building strategic partner marketing programs, optimizing paid acquisition and lifecycle programs, and managing the UK marketing budget with full investment decision authority.
You'll collaborate closely with Sales, BDRs, Partnerships, RevOps, Product Marketing, and Growth teams to build a connected growth engine. You'll define and monitor KPIs including pipeline, MRR, conversion, CAC, CPD/CPL, ROI, and revenue contribution. Using performance data, you'll identify scalable opportunities and reallocate resources away from underperforming initiatives. You'll also represent Factorial externally through events, panels, and industry forums, bringing UK market insights back to the wider GTM organization.
This role offers significant ownership over one of Factorial's strategic markets, with direct visibility into commercial impact and the opportunity to help define how the company builds and scales in the UK.
REQUIREMENTS:
Must-have:
- 5+ years of marketing experience with significant, proven experience specifically in the UK market, ideally in B2B SaaS, technology, or high-growth environments
- Proven experience owning marketing or demand generation for the UK market (experience in other international markets alone is insufficient)
- Strong understanding of the UK B2B landscape, audiences, buyer behavior, and go-to-market dynamics
- Proven experience building and executing full-funnel, multi-channel demand generation strategies
- Experience across several of: paid media, CRM/lifecycle, inbound, outbound, ABM, events, webinars, content, partnerships, and offline marketing
- Proven experience managing marketing budgets, agencies, and external partners
- Strong commercial mindset with experience connecting marketing activity to pipeline, MRR, revenue, CAC, and ROI
- Experience working closely with Sales and BDR teams to generate qualified pipeline
- Ability to turn data and market insights into strategic decisions and scalable growth initiatives
- Excellent stakeholder management and communication skills
- Strong public speaking and presentation skills with confidence representing a company externally
- Native-level English or equivalent professional fluency
- Strong understanding of the B2B marketing technology stack and how systems connect across the funnel
- Experience with HubSpot, Salesforce, or similar CRM and marketing automation platforms
- Comfortable working with dashboards, attribution, funnel reporting, and campaign performance data
- Experience with Google Ads, LinkedIn Ads, analytics, enrichment, intent, ABM, or similar demand generation technologies
- Strong analytical mindset and ability to use data to make investment and prioritization decisions
Nice-to-have:
- Experience in B2B SaaS, HR Tech, or business software
- Experience scaling a market into a core strategic market
- Experience with partner ecosystems, resellers, referral partners, or indirect sales channels
- Experience with MDFs or Marketing Development Plans
- Previous commercial, Sales, Partnerships, or customer-facing experience
