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Scopely, a leading mobile games publisher and interactive entertainment company, is seeking a UA (User Acquisition) Data Analyst to join the Marketing Analytics team in Barcelona on a hybrid basis.
You will be part of a team responsible for executing cross-portfolio analytics initiatives supporting Scopely's User Acquisition leadership. Your primary responsibilities include analyzing large, complex datasets representing the behavior of millions of online and mobile game players to address strategic and operational business questions. You will collaborate with diverse marketing stakeholders to understand their needs and translate them into analytical requirements.
Key responsibilities:
- Analyze player behavior data to support marketing leadership decisions and capital allocation strategy
- Collaborate with marketing stakeholders to gather requirements and understand business needs
- Work closely with data product, analytics engineering, and data science teams to deliver insights and build data products
- Create dashboards and visualizations to surface findings effectively across the organization
- Provide strategic insights to optimize the company's largest investment area (user acquisition)
Required qualifications:
- 3+ years of experience as a Data Analyst
- Background in performance marketing and mobile free-to-play gaming strongly preferred
- Advanced SQL skills for data manipulation and export
- Python or R experience for analysis and automation
- Proficiency with visualization tools (Looker preferred; Qlikview, Tableau, or PowerBI acceptable)
- Strong presentation and communication skills
- Bachelor's degree in a quantitative field (Math, Statistics, Economics, Computer Science, Engineering, Physics, or similar); Master's degree a plus
- Intellectual curiosity, analytical rigor, critical thinking, and business intuition
- Passion for mobile games and interactive entertainment
Preferred qualifications:
- Exposure to Google Cloud Platform and BigQuery
- Experience in the gaming industry
Scopely is the #1 mobile games company in the U.S. and #2 globally, home to iconic titles including MONOPOLY GO!, Pokémon GO, Stumble Guys, and many others. The company has generated over $10 billion in lifetime revenue and operates across mobile, web, PC, and console platforms.
