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Jobber is a SaaS platform helping small home service businesses (plumbers, painters, landscapers) manage quoting, scheduling, invoicing, and payments. The company has been recognized by Great Place to Work and named to Deloitte Canada's Technology Fast 50 and Globe and Mail's Canada's Top Growing Companies lists.
You will lead the Customer Analytics function supporting Marketing & Channels and Sales & Partnerships pods, reporting to the Senior Manager, Customer Analytics. You'll manage a team of analysts and partner closely with Directors, Senior Directors, and VPs across Demand Generation, Brand Marketing & Communications, Sales, Partnerships, MarketingOps, SalesOps, and Finance.
Key responsibilities include:
**Team Leadership & Analytics Operating Model**: Hire, onboard, coach, and develop a high-performing analytics team. Establish clear engagement and prioritization models, create scalable operating rhythms balancing strategic analysis, recurring reporting, and ad hoc needs. Build a culture of analytical excellence, accountability, and continuous improvement. Partner with Analytics Engineering, BI, Data Science, and Data Engineering to strengthen data foundations and governed datasets.
**Sales & Marketing Analytics Strategy**: Lead the analytics roadmap across Marketing & Channels and Sales & Partnerships, focusing on customer acquisition, demand generation, sales productivity, channel performance, and revenue efficiency. Partner with leadership to define success metrics, identify growth opportunities, and translate business questions into actionable recommendations. Help the organization understand not just what is happening in the go-to-market funnel, but why and what to do next.
**Performance Marketing & Channel Measurement**: Define and evolve Jobber's marketing measurement framework across Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA), incrementality testing, experimentation, and forecasting. Lead design and operationalization of advanced measurement approaches, connecting marketing and channel investment to subscription revenue, CAC, payback, LTV, and long-term customer value. Set standards for how analysts select, build, quality-assure, and interpret advanced measurement methods.
This role requires strong people leadership, hands-on technical depth, and deep Sales and Marketing domain expertise. You'll build trusted relationships with senior leaders, raise the bar for analytical quality, and help advance Analytics 2.0 through self-serve analytics, automation, responsible AI, and agentic workflows.
