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Halter is a venture-backed agtech company providing virtual fencing technology to enable farmers and ranchers to run more productive and sustainable operations. The company is backed by Tier 1 investors including Founders Fund, Bessemer Venture Partners, BOND, DCVC, and others.
As Territory Manager for Pennsylvania, you will drive new business growth and ensure customer success within your designated territory. This is a hands-on, field-based sales role requiring frequent travel across Pennsylvania to engage with ranchers, farmers, and agricultural stakeholders.
Key responsibilities include:
- Prospecting new business through outbound lead generation, attending cattle auctions, and engaging with local Livestock and Cattleman's associations
- Conducting in-field sales conversations on ranches, in pastures, and at kitchen tables—getting hands-on with customers to demonstrate Halter's value
- Expanding existing customer relationships and identifying upsell opportunities
- Managing a high-growth sales pipeline and hitting ambitious territory targets
- Maintaining customer relationships post-sale and ensuring smooth onboarding and deployment
- Serving as Halter's on-the-ground representative and primary point of contact for customer feedback
- Collaborating with cross-functional teams (Product, Support, Customer Onboarding) to resolve issues and optimize the customer experience
- Attending industry events like CattleCon and regional livestock association meetings to generate leads and deepen relationships
- Contributing to the broader US sales strategy and process optimization
Your day-to-day may include being on horseback, helping customers gather cattle, traversing pastures on a side-by-side, discussing Halter's benefits, or attending industry events. You'll balance prospecting, in-field sales, account management, and customer onboarding while maintaining high ownership of your territory.
Requirements:
- Ranching or cattle operations experience; understanding of the unique challenges of the industry
- Strong sales and customer success background with a history of creating new business opportunities and building lasting customer relationships
- Territory management experience, ideally within agriculture or technology, with balanced focus on sales and customer success
- Results-driven, motivated, and adaptable; excellent communication skills with customers and internal teams
- Problem-solving and collaboration abilities; resourcefulness and quick thinking
- Willingness to travel frequently within your territory
- Ability to manage a large territory, qualify leads effectively, and maintain a forward-looking pipeline
Bonus qualifications:
- Familiarity with precision agriculture or virtual fencing technologies
- Background in customer-facing roles within agriculture technology
- Experience selling SaaS solutions in a B2B environment
