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Halter is a venture-backed agtech company providing virtual fencing technology to enable farmers and ranchers to run more productive and sustainable operations. The company is backed by tier-1 investors including Founders Fund, Bessemer Venture Partners, BOND, DCVC, and others.
As Territory Manager for the North/Suwannee region of Florida, you will drive new business growth and ensure customer success within your designated territory. This is a hands-on, field-based sales role requiring frequent travel throughout your territory.
Key responsibilities include:
- Prospecting new business through outbound lead generation, attending cattle auctions, and engaging with local livestock associations and industry events
- Conducting in-field sales conversations on ranches, in pastures, and at kitchen tables—getting hands-on to understand customer operations before presenting Halter's value
- Expanding existing customer relationships by identifying upsell opportunities and increasing adoption across their operations
- Managing a high-growth sales pipeline and hitting ambitious territory targets
- Owning the end-to-end customer experience from initial sale through onboarding and deployment
- Gathering and advocating for customer feedback to inform product and sales strategy
- Collaborating cross-functionally with Product, Support, and Customer Onboarding teams to resolve issues and optimize customer outcomes
- Representing Halter at industry events, demonstrations, and regional agricultural stakeholder meetings
- Contributing to the evolution of US sales processes and strategy as the company scales
Your day-to-day could involve being on horseback helping customers gather cattle, traversing pastures on a side-by-side, attending CattleCon or local Livestock Association meetups, managing administrative tasks, and building lasting relationships with ranchers and agricultural stakeholders.
Requirements:
- Ranching or cattle operations experience; understanding of the unique challenges in the industry
- Strong sales background with proven ability to create new business opportunities and build lasting customer relationships
- Territory management experience, ideally in agriculture or technology, with balanced focus on sales and customer success
- Results-driven, motivated, and adaptable; excellent communication skills with customers and internal teams
- Resourceful problem-solver who works well cross-functionally
- Willingness to travel frequently within your territory
Bonus qualifications:
- Familiarity with precision agriculture or virtual fencing technologies
- Customer-facing experience in agriculture technology
- Background selling SaaS solutions in B2B environments
