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Halter is a venture-backed agtech company providing virtual fencing technology to enable farmers and ranchers to run more productive and sustainable operations. The company is transforming grazing practices by allowing cattle to move freely without traditional fencing, quad bikes, or herding dogs.
As Territory Manager for the East Minnesota region, you will drive new business growth and ensure customer success within your designated territory. This is a hands-on, field-based sales role requiring frequent travel throughout your territory.
Key Responsibilities:
- Prospecting and new business development through outbound lead generation, attending cattle auctions, and engaging with local Livestock and Cattlemen's associations
- In-field sales activities: meeting customers on ranches, in pastures, and at kitchen tables to demonstrate Halter's value proposition
- Expanding existing customer relationships and identifying upsell opportunities
- Managing a high-growth sales pipeline and hitting ambitious territory targets
- Post-sale account management and customer onboarding support to ensure smooth implementation and customer satisfaction
- Serving as the primary point of contact for gathering customer feedback and advocating for customer needs internally
- Collaborating with cross-functional teams (Product, Support, Onboarding) to resolve customer issues and optimize the sales process
- Attending industry events such as CattleCon and regional livestock association meetings to generate leads and deepen relationships
- Contributing to the broader US sales strategy and process optimization as the company scales
You will be the face of Halter in your territory, building lasting relationships with ranchers, local stakeholders, and regional agricultural organizations. Your day-to-day may include being on horseback, helping customers gather cattle, traversing pastures on a side-by-side, or attending industry events.
Requirements:
- Ranching or cattle operations experience; understanding of the unique challenges of the industry
- Proven sales and customer success background with a track record of creating new business opportunities and building lasting customer relationships
- Territory management experience, ideally within agriculture or technology, with ability to balance sales and customer success
- Strong communication and interpersonal skills; results-driven and adaptable in high-stakes environments
- Problem-solving and collaboration abilities; resourcefulness and quick thinking
- Willingness and ability to travel frequently within your territory
- Proactive mindset; ability to manage pipeline and qualify/disqualify leads effectively
Bonus qualifications:
- Familiarity with precision agriculture or virtual fencing technologies
- Background in customer-facing roles within agriculture technology
- Experience selling SaaS solutions in a B2B environment
