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Halter is a venture-backed agtech company providing virtual fencing technology to enable farmers and ranchers to run more productive and sustainable operations. The company is backed by Tier 1 investors including Founders Fund, Bessemer Venture Partners, BOND, DCVC, and others.
As Territory Manager for Central/South Florida, you will drive new business growth and ensure customer success within your designated territory. This is a hands-on, field-based sales role requiring frequent travel throughout your region.
Key responsibilities include:
- Prospecting and pipeline development through outbound lead generation, attending cattle auctions, livestock association meetings, and managing inbound leads
- In-field sales activities: meeting customers on ranches, in pastures, and at kitchen tables to demonstrate Halter's value proposition
- Expanding existing customer relationships and identifying upsell opportunities
- Managing and hitting ambitious sales targets while maintaining a healthy pipeline
- Post-sale account management and customer onboarding to ensure smooth deployment and customer satisfaction
- Territory ownership: serving as Halter's on-the-ground representative, building relationships with local, state, and federal agricultural stakeholders
- Gathering and advocating for customer feedback to inform product and sales strategy
- Collaborating with cross-functional teams (Product, Support, Onboarding) to resolve customer issues
- Attending industry events such as CattleCon and local livestock association meetings to generate leads and deepen relationships
- Contributing to the broader US sales strategy and process optimization
Your day-to-day may include being on horseback, helping customers gather cattle, traversing pastures on a side-by-side, discussing Halter's benefits, or attending industry events. You'll balance prospecting, in-field activities, administrative tasks, and customer relationship management.
Requirements:
- Ranching or cattle operations experience; understanding of industry challenges and ability to connect meaningfully with customers
- Proven sales and customer success background with a track record of creating new business opportunities and building lasting customer relationships
- Territory management experience, ideally in agriculture or technology, with balanced focus on sales and customer success
- Strong communication and interpersonal skills; results-driven, motivated, and adaptable in high-stakes environments
- Problem-solving and collaboration abilities; resourcefulness and quick thinking
- Willingness to travel frequently within your territory
Bonus qualifications:
- Familiarity with precision agriculture or virtual fencing technologies
- Customer-facing experience in agriculture technology
- Background selling SaaS solutions in B2B environments
